Journal ArticleDOI
The Role of Marketing in Social Media: How Online Consumer Reviews Evolve ☆
Yubo Chen,Scott Fay,Qi Wang +2 more
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This article examined the relationship between consumer posting behavior and marketing variables, such as product price and quality, and explored how these relationships evolve as the Internet and consumer review websites attract more universal acceptance.About:
This article is published in Journal of Interactive Marketing.The article was published on 2011-05-01. It has received 373 citations till now. The article focuses on the topics: The Internet & Online community.read more
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Book ChapterDOI
Using Social Media and Digital Marketing Tools and Techniques for Developing Brand Equity With Connected Consumers
Pawan Kumar,Gursimranjit Singh +1 more
TL;DR: In this paper, the authors provide a theoretical analysis on the role of digital marketing, social media, and digital marketing tools and techniques (DMTT) in developing customer-based brand equity.
Journal Article
Business Growth thru Social Media Marketing
TL;DR: In this paper, the author explores six independent factors of social media marketing which results in business growth, each factor is carefully discussed and analyzed in order to determine how it brings about a positive impact to the business.
Journal ArticleDOI
Impacts of sellers’ responses to online negative consumer reviews: Evidence from an agricultural product
TL;DR: In this article, the authors examined the impact of sellers' responses to online negative consumer reviews on consumer purchasing intention and found that rational responses were more effective for product-related negative consumer review and emotional responses were less effective.
Journal ArticleDOI
An Investigation of Consumer Subjective Knowledge in Frontline Interactions
TL;DR: The authors investigated consumer subjective knowledge via an information diagnosticity lens to provide guidance on how subjective knowledge operates when the information in question is scarce/known, tacit/explicit, and specific/general.
Journal ArticleDOI
The moderate-reputation trap: Evidence from a Chinese cross-border business-to-business e-commerce portal
Lingli Luo,Xufei Ma,Zeyu Wang +2 more
TL;DR: In this article, a nonlinear relationship between online reputation and firm survival on a cross-border business-to-business (B2B) platform and the resulting moderate-reputation trap was examined.
References
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Book
Diffusion of Innovations
TL;DR: A history of diffusion research can be found in this paper, where the authors present a glossary of developments in the field of Diffusion research and discuss the consequences of these developments.
Journal ArticleDOI
Inference from Iterative Simulation Using Multiple Sequences
Andrew Gelman,Donald B. Rubin +1 more
TL;DR: The focus is on applied inference for Bayesian posterior distributions in real problems, which often tend toward normal- ity after transformations and marginalization, and the results are derived as normal-theory approximations to exact Bayesian inference, conditional on the observed simulations.
Journal ArticleDOI
Customer satisfaction, market share, and profitability: Findings from Sweden.
TL;DR: In this paper, the authors question the economic benefits of improving customer satisfaction and question whether there are economic benefits to improving quality and customer satisfaction, and they also question the link between quality and satisfaction.
Journal ArticleDOI
Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?
TL;DR: In this article, a typology for motives of consumer online articulation is proposed, drawing on findings from research on virtual communities and traditional word-of-mouth literature, which is based on the same authors' work.
Journal ArticleDOI
The Antecedents and Consequences of Customer Satisfaction for Firms
TL;DR: In this article, the antecedents and consequences of customer satisfaction were investigated in a survey of 22,300 customers of a variety of major products and services in Sweden in 1989-1990.