Journal ArticleDOI
The Role of Marketing in Social Media: How Online Consumer Reviews Evolve ☆
Yubo Chen,Scott Fay,Qi Wang +2 more
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TLDR
This article examined the relationship between consumer posting behavior and marketing variables, such as product price and quality, and explored how these relationships evolve as the Internet and consumer review websites attract more universal acceptance.About:
This article is published in Journal of Interactive Marketing.The article was published on 2011-05-01. It has received 373 citations till now. The article focuses on the topics: The Internet & Online community.read more
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Social Media Communication in the Artisan Economy
Angela Au,Peter John Anthony +1 more
TL;DR: This study explores how small business owners in the artisan economy utilize social media to communicate with their customers and suggests social media might help artisan owners increase customer loyalty and sales.
Journal ArticleDOI
Nexus among board characteristics, earnings management and dividend payout: evidence from an emerging market
TL;DR: In this article , the authors examined the direct nexus between board characteristics, earnings management (EM) practices and dividend payout, followed by an examination of the indirect mediation impact of EM practices in the nexus of board characteristics and dividend payments.
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Reviewers’ Identity Cues in Online Product Reviews and Consumers’ Purchase Intention
TL;DR: Zhang et al. as discussed by the authors investigated the influence mechanisms of identity cues in product reviews on consumers' purchase intention, and examined the effects of reference groups, including dissociative groups and emotional social support.
Dissertation
Consumer created reviews and ratings : the importance of word of mouth in information search
TL;DR: The authors explored the creation, dissemination and exchange of electronic word of mouth, in the form of product reviews and ratings of digital technology products, and revealed a new communication model describing consumers' info-active and info-passive information search styles.
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The journey to engaged customer community: Evidential social CRM maturity model in Twitter
TL;DR: In this article, the authors investigate the company use of Twitter as a platform for social customer relations management (SCRM) to find that message type and follower growth follow an identifiable maturity model.
References
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Book
Diffusion of Innovations
TL;DR: A history of diffusion research can be found in this paper, where the authors present a glossary of developments in the field of Diffusion research and discuss the consequences of these developments.
Journal ArticleDOI
Inference from Iterative Simulation Using Multiple Sequences
Andrew Gelman,Donald B. Rubin +1 more
TL;DR: The focus is on applied inference for Bayesian posterior distributions in real problems, which often tend toward normal- ity after transformations and marginalization, and the results are derived as normal-theory approximations to exact Bayesian inference, conditional on the observed simulations.
Journal ArticleDOI
Customer satisfaction, market share, and profitability: Findings from Sweden.
TL;DR: In this paper, the authors question the economic benefits of improving customer satisfaction and question whether there are economic benefits to improving quality and customer satisfaction, and they also question the link between quality and satisfaction.
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Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?
TL;DR: In this article, a typology for motives of consumer online articulation is proposed, drawing on findings from research on virtual communities and traditional word-of-mouth literature, which is based on the same authors' work.
Journal ArticleDOI
The Antecedents and Consequences of Customer Satisfaction for Firms
TL;DR: In this article, the antecedents and consequences of customer satisfaction were investigated in a survey of 22,300 customers of a variety of major products and services in Sweden in 1989-1990.