Journal ArticleDOI
To be or not to be in social media: How brand loyalty is affected by social media?
TLDR
It is found that brand trust has a fully mediating role in converting the effects of enhanced relationships in brand community to brand loyalty.About:
This article is published in International Journal of Information Management.The article was published on 2013-02-28. It has received 723 citations till now. The article focuses on the topics: Brand loyalty & Brand management.read more
Citations
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Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior
Bruno Godey,Aikaterini Manthiou,Daniele Pederzoli,Joonas Rokka,Gaetano Aiello,Raffaele Donvito,Rahul Singh +6 more
TL;DR: In this paper, the authors explored the relationship between social media marketing activities and consumers' behavior towards a brand and found that SMMEs have a significant positive effect on brand equity and on the two main dimensions of brand awareness and brand image.
Journal ArticleDOI
Social media research
TL;DR: A causal-chain framework was developed based on the input-moderator-mediator-output model to illustrate the causality between the research constructs used and the conceptualization of theoretical models/theories proposed by previous researchers.
Journal ArticleDOI
The influence of social media interactions on consumer-brand relationships: A three-country study of brand perceptions and marketing behaviors
TL;DR: This article conducted three studies to explore how individual and national differences influence the relationship between social media use and customer brand relationships and found that engaging customers via social media is associated with higher consumer-brand relationships and word of mouth communications when consumers anthropomorphize the brand and they avoid uncertainty.
Journal ArticleDOI
Consumer behavior in social commerce
Kem Z.K. Zhang,Morad Benyoucef +1 more
TL;DR: A systematic review of social commerce studies to explicate how consumers behave on social networking sites proposes a framework to elicit factors in consumers' decision-making process and believes that this framework can provide a useful basis for future social commerce research.
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Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response
TL;DR: The findings reveal that SNSs’ participation motivations positively influence customer participation, which in turn significantly affects brand trust and brand loyalty, which contributes as a mediator between customer participation andbrand loyalty on social media brand communities.
References
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Journal ArticleDOI
The Strength of Weak Ties
TL;DR: In this paper, it is argued that the degree of overlap of two individuals' friendship networks varies directly with the strength of their tie to one another, and the impact of this principle on diffusion of influence and information, mobility opportunity, and community organization is explored.
Journal ArticleDOI
Alternative Ways of Assessing Model Fit
Michael W. Browne,Robert Cudeck +1 more
TL;DR: In this paper, two types of error involved in fitting a model are considered, error of approximation and error of fit, where the first involves the fit of the model, and the second involves the model's shape.
Journal ArticleDOI
Comparative fit indexes in structural models
TL;DR: A new coefficient is proposed to summarize the relative reduction in the noncentrality parameters of two nested models and two estimators of the coefficient yield new normed (CFI) and nonnormed (FI) fit indexes.
Journal ArticleDOI
On the evaluation of structural equation models
Richard P. Bagozzi,Youjae Yi +1 more
TL;DR: In this article, structural equation models with latent variables are defined, critiqued, and illustrated, and an overall program for model evaluation is proposed based upon an interpretation of converging and diverging evidence.
Journal ArticleDOI
Users of the world, unite! The challenges and opportunities of Social Media
TL;DR: A classification of Social Media is provided which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds.
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