Journal ArticleDOI
Understanding consumers' in-store visual perception: The influence of package design features on visual attention
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TLDR
In this article, the authors examined the relationship between abundant in-store stimuli and limited human perceptual capacity and found that consumers have fragmented visual attention during grocery shopping, and that their visual attention is simultaneously influenced and disrupted by the shelf display.About:
This article is published in Journal of Retailing and Consumer Services.The article was published on 2013-03-01. It has received 181 citations till now. The article focuses on the topics: Visual search & Visual perception.read more
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Addressing food waste reduction in Denmark
TL;DR: In this paper, the authors analyzed causes of food waste and discussed how different stakeholders address the prevention and reuse of the €1.18 billion of annual edible food waste in Denmark.
Journal ArticleDOI
Sustainability labels on coffee: Consumer preferences, willingness-to-pay and visual attention to attributes
Ellen J. Van Loo,Vincenzina Caputo,Rodolfo M. Nayga,Rodolfo M. Nayga,Han-Seok Seo,Baoyue Zhang,Wim Verbeke +6 more
TL;DR: In this article, the importance that consumers attach to sustainability attributes and investigate how this relates to the visual attention paid to these attributes during the choice decision and to willingness-to-pay (WTP).
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Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research
TL;DR: It is argued that virtual reality can provide an alternative setting that combines the benefits of mobile eye tracking with the flexibility and control provided by lab experiments, and provides a unique opportunity for shopper research in particular regarding the use of augmented reality to provide shopper assistance.
Journal ArticleDOI
Indian consumers' attitudes towards purchasing organically produced foods: An empirical study
Mohamed Bilal Basha,David Lal +1 more
TL;DR: In this paper, the authors identify nine important determinants influencing the purchasing intentions for organically produced foods from extant research, with a view to understanding relational significance between these key determinants and those buyers from the cities of Bengaluru and Chennai in India.
Journal ArticleDOI
Seeking attention: an eye tracking study of in-store merchandise displays
TL;DR: In this article, the effect of visual attention to the product, information or price sign on purchase intention, as measured by likelihood to buy, has been investigated in Australian and US garden centre customers, who viewed eight plant displays with either price or supplemental information.
References
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The theory of planned behavior
TL;DR: Ajzen, 1985, 1987, this article reviewed the theory of planned behavior and some unresolved issues and concluded that the theory is well supported by empirical evidence and that intention to perform behaviors of different kinds can be predicted with high accuracy from attitudes toward the behavior, subjective norms, and perceived behavioral control; and these intentions, together with perceptions of behavioral control, account for considerable variance in actual behavior.
Journal Article
The magical number seven, plus or minus two: some limits on our capacity for processing information
TL;DR: The theory of information as discussed by the authors provides a yardstick for calibrating our stimulus materials and for measuring the performance of our subjects and provides a quantitative way of getting at some of these questions.
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The magical number seven plus or minus two: some limits on our capacity for processing information
TL;DR: The theory provides us with a yardstick for calibrating the authors' stimulus materials and for measuring the performance of their subjects, and the concepts and measures provided by the theory provide a quantitative way of getting at some of these questions.
Journal ArticleDOI
Conceptualizing, measuring, and managing customer-based brand equity
TL;DR: In this article, a conceptual model of brand equity from the perspective of the individual consumer is presented, which is defined as the differential effect of brand knowledge on consumers' perceptions of the brand.
Journal ArticleDOI
The magical number 4 in short-term memory: a reconsideration of mental storage capacity.
TL;DR: A wide variety of data on capacity limits suggesting that the smaller capacity limit in short-term memory tasks is real is brought together and a capacity limit for the focus of attention is proposed.
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