National Institute of Technology, Karnataka

About: National Institute of Technology, Karnataka is a education organization based out in Mangalore, Karnataka, India. It is known for research contribution in the topics: Computer science & Corrosion. The organization has 5017 authors who have published 7057 publications receiving 70367 citations.

The impact of customer-based brand equity on the operational performance of FMCG companies in India

Abstract: Measurement of brand equity has posed a big challenge to the companies in the Indian fast moving consumer goods (FMCG) industry. This paper investigates the impact of brand equity on the operational performance of businesses in the Indian FMCG industry. The research study adopts descriptive and exploratory approaches. The results indicate that there is correlation between brand equity and operational performance of business. The practical implications of the findings are that brand equity has to be effectively managed for improved operational performance of business.

Experimental Studies on Behaviour of Stone Columns in Layered Soils

Abstract: Stone columns are found to be effective and economical ground improvement technique in soft grounds. Understanding its behaviour when they are installed in stratified soils, in particular when the upper layer consists of weak soil, will be of great practical significance. This paper presents results from a series of laboratory plate load tests carried out in unit cell tanks to investigate the behaviour of stone columns in layered soils, consisting of weak soft clay overlying a relatively stronger silty soil, for various thicknesses of the top layer. Tests were carried out with two types of loading (1) the entire area in the unit cell tank loaded, to estimate the stiffness of improved ground and (2) only the stone column loaded, to estimate the limiting axial capacity. Laboratory tests were carried out on a column of 90 mm diameter surrounded by layered soil, for an area ratio of 15%. It is found that the depth of top weak layer thickness has a significant influence on the stiffness, load bearing capacity and bulging behavior of stone columns.

Oxide bifilms in aluminium alloy castings – a review

Abstract: Aluminium alloy castings are most widely used in automobile industry because of their light weight, better castability and improved properties The liquid aluminium surface easily oxidises during melting, transferring and pouring operation which may entrain oxide films into the casting Research work has shown that the entrainment of this surface film and formation of bifilms in castings appear to be the source of most of the casting defects leading to a significant reduction in the mechanical properties of aluminium alloy castings In this paper, the phenomenon of formation of oxide bifilms in aluminium alloy castings, effect of these bifilms on casting properties and their assessment techniques are discussed For enhancing the quality of casting, research should focus towards development of process techniques for healing of bifilms in liquid metal during solidification