Open AccessBook
Managing Brand Equity
About:
The article was published on 1991-01-01 and is currently open access. It has received 3890 citations till now. The article focuses on the topics: Brand valuation & Brand equity.read more
Citations
More filters
Journal ArticleDOI
The mediatory impact of brand loyalty and brand image on brand equity
TL;DR: In this article, the authors examined the underlying dimensions of brand equity in the chocolate industry and developed a model to identify which factors are influential in building brand equity, and also enriched brand equity building by incorporating the brand personality and brand image, as recommended by previous researchers.
Journal ArticleDOI
Country Club Members’ Perceptions of Value, Image Congruence, and Switching Costs: an Exploratory Study of Country Club Members’ Loyalty:
Ki-Joon Back,Jin Soo Lee +1 more
TL;DR: In this article, the authors investigated the relationships among perceived value, member satisfaction, switching costs, and member loyalty in the country club industry and found that perceived value was positively associated with membership satisfaction and loyalty.
Journal ArticleDOI
Consumers' evaluation of brand portfolios.
David Joon-Wuk Kwun,Haemoon Oh +1 more
TL;DR: In this article, the authors explore how consumers evaluate lodging brand portfolios and show the important role of brand-specific associations and brand portfolio effects in forming brand attitudes toward extended brands, and they suggest, in general, that both brand specific associations and a brand portfolio affect consumers' evaluations of extended brands.
Journal ArticleDOI
Examining the Role of Brand Equity in Business Markets: A Model, Research Propositions, and Managerial Implications
TL;DR: In this article, a model of brand equity for business markets is presented, which adapts and extends existing brand equity literature to reflect the unique aspects involved in a business-to-business marketing context.
Journal ArticleDOI
Involvement and brand equity: a conceptual model for Muslim tourists
TL;DR: In this paper, the authors investigated the relationship between Muslims' involvement with traveling to Islamic destinations and Islamic destination brand equity and found that the more Muslims are involved in traveling to Islam, the more likely they evaluate the key dimensions of destination Islamic brand.