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Managing Brand Equity
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The article was published on 1991-01-01 and is currently open access. It has received 3890 citations till now. The article focuses on the topics: Brand valuation & Brand equity.read more
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A measure of medical tourism destination brand equity
Gopal Das,Srabanti Mukherjee +1 more
TL;DR: In this paper, a consumer-based brand equity (CBBE) measurement scale for the medical tourist destinations (city/hospital) was developed. But, the measurement scale was not designed to evaluate the quality of the treatment.
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Towards a Conceptual Framework of Tourists' Destination Knowledge and Loyalty
TL;DR: In this article, the conceptual relationship between brand knowledge and brand loyalty in a tourism destination context is investigated. And a framework is conceptualized connecting destination knowledge (comprising of destination awareness and destination image) and tourist destination loyalty (in terms of both affective and behavioral loyalty).
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Consumer‐based brand equity and status‐seeking motivation for a global versus local brand
Rajat Roy,Ryan Chau +1 more
TL;DR: In this paper, the authors explore how a successful global and a local brand may compete side by side in an existing market place based on consumer-based brand equity and consumers' status-seeking motivation for purchasing a global versus local brand.
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The Relation Between the Customer-Based Brand Equity of Media Outlets and Their Media Channel Credibility: An Exploratory Study
TL;DR: The authors explored the relation between the customer-based brand equity (CBBE) of media outlets and their media channel credibility and found that CBBE predicts 67% of the variance in media channels credibility.
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Influence of Social Media Content on Consumer Purchase Intention: Mediation Effect of Brand Equity
Mersid Poturak,Sumeja Softic +1 more
TL;DR: In this article, a systematic literature review has been carried out in order to understand how the dimensions of social media create word of mouth (eWOM) on social media platforms and how this eWOM further influences brand equity and customers' purchase intention of domestic brands in Bosnia and Herzegovina.