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Managing Brand Equity
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The article was published on 1991-01-01 and is currently open access. It has received 3890 citations till now. The article focuses on the topics: Brand valuation & Brand equity.read more
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Effects of green brand on green purchase intention
TL;DR: Wang et al. as mentioned in this paper built a comprehensive model and examined the relationship among green brand positioning, green brand knowledge, attitude toward green brand (AGB), and green purchase intention (GPI).
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Consumer-based brand equity measurement: lessons learned from an international study
TL;DR: This article examined the performance of Aaker's dominant conceptualization of consumer-based brand equity in a multi-national and multi-sector European context and highlighted important lessons vis-a-vis the measurement of brand assets across countries.
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Developing a brand performance measure for financial services brands
TL;DR: In this paper, a consumer-based brand measure was developed for corporate financial services brands based on the Churchill's paradigm for measuring brand performance, with no universal approach for measuring the brand performance.
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Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects
TL;DR: In this article, the authors examined the moderating effect of the brand on organic label effects and found that, depending on brand equity, the marginal effect of organic labeling information in terms of perceived product quality varies.
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The multicultural context of brand loyalty
Fred Palumbo,Paul Herbig +1 more
TL;DR: The authors examines the concept of brand loyalty and discusses the various issues connected with brand loyalty, discusses cross-cultural views on brand loyalty throughout the world, and illustrates the proliferation of global brand loyalty across international frontiers.