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Managing Brand Equity
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The article was published on 1991-01-01 and is currently open access. It has received 3890 citations till now. The article focuses on the topics: Brand valuation & Brand equity.read more
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The Performance of Global Brands in the 2008 Financial Crisis: A Test of Two Brand Value Measures
TL;DR: In this article, the authors investigated how some of the strongest brands in the U.S. market fared in terms of financial performance during the Fall 2008 stock market downturn and found that high brand equity helps stabilize financial returns and reduce share price volatility.
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Relational Resources in Interorganizational Exchange: The Effects of Trade Equity and Brand Equity
Donna F. Davis,John T. Mentzer +1 more
TL;DR: In this article, the authors examine the effects of two key relational resources in relationships between retailers and national brand manufacturers, namely trade equity and brand equity, and find that a manufacturer's trade equity has differential effects on the retailer's dependence and commitment to the manufacturer.
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Branding in pictures: using Instagram as a brand management tool in professional team sport organisations
TL;DR: In this paper, the authors examined how professional team sport organisations use Instagram for branding purposes and explored the given meaning of Instagram followers' reactions to the organisations' Instagram activity, finding that Instagram facilitates co-branding, while giving fans a more active role in the branding process through comments.
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Unraveling the complexity of "city brand equity": a three-dimensional framework
TL;DR: In this article, the authors propose a framework for the analysis and evaluation of city brands equity that is firmly anchored to the interdisciplinary characteristics of the city brandi... and the purpose of this paper is to offer a framework.
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Drivers of International E-Tail Performance: The Complexities of Orientations and Resources
TL;DR: In this paper, the authors present and test a conceptual model of the relationships among firm orientations, strategic resources, and international e-tail performance, and find support for the role of brand strength and supplier relations as mediators between market and foreign market orientations and firm performance.