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Managing Brand Equity
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The article was published on 1991-01-01 and is currently open access. It has received 3890 citations till now. The article focuses on the topics: Brand valuation & Brand equity.read more
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Modeling consumer-based brand equity for multinational hotel brands - when hosts become guests.
Zhuowei Joy Huang,Liping A. Cai +1 more
TL;DR: In this article, a consumer-based brand equity (CBBE) model was developed for multinational hotel brands, which examines the effects of brand knowledge on consumer response to these brands and the role of Chinese consumers' travel motivation to United States in the CBBE model.
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Synthesizing the effects of green experiential quality, green equity, green image and green experiential satisfaction on green switching intention
TL;DR: In this paper, a multi-dimensional model is used as a framework to synthesize the effects of green experiential quality, green equity, green image and green satisfaction on green switching intention of green hotel customers.
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Assessing the impact of retail location on store performance: A comparison of Wal-Mart and Kmart stores in Cincinnati
Yingru Li,Lin Liu,Lin Liu +2 more
TL;DR: In this article, a modified Huff model, taking competition and agglomeration into consideration, is developed to estimate the potential sales of individual Kmart and Wal-Mart stores.
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To be or not to be...credible that is
Paul Herbig,John Milewicz +1 more
TL;DR: In this paper, the competitive credibility model of reputation building is formulated and tested through simulation reports and discusses the results of the model and its application in the context of corporate reputation building.
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Challenges for the global hospitality industry: an HR perspective
Sonia Bharwani,Neetu Butt +1 more
TL;DR: In this article, a qualitative primary research through semi-structured interviews conducted with select hospitality practitioners in India, supplemented by secondary research and triangulated with inputs from an HR round table of experts from the field of hospitality.