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Managing Brand Equity
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The article was published on 1991-01-01 and is currently open access. It has received 3890 citations till now. The article focuses on the topics: Brand valuation & Brand equity.read more
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Corporate image and corporate reputation in customers` retention decisions in services
Nha Nguyen,Gaston LeBlanc +1 more
TL;DR: In this paper, the relationship between corporate reputation and corporate image and their effect on the customers' retention decisions was investigated and it was shown that the degree of customer loyalty has a tendency to be higher when perceptions of both reputation and image are strongly favorable.
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A model of destination branding: Integrating the concepts of the branding and destination image
TL;DR: In this paper, the authors proposed that the overall image of the destination (i.e., brand image) is a mediator between its brand associations and tourists' future behaviors (e.g., intentions to revisit and recommend).
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Signaling Unobservable Product Quality through a Brand Ally
TL;DR: In this article, the authors examine the circumstances in which brand names convey information about unobservable quality and argue that a brand name can convey unobservability quality credibly when...
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The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior
TL;DR: In this paper, the authors propose that when consumers form relationships with brands, they use norms of interpersonal relationships as a guide in their brand assessments, and that an adherence to or a violation of these relationship norms influences the appraisal of the specific marketing action and also the overall brand evaluations.
Journal Article
An integrative approach to the assessment of e-commerce quality
Stuart J. Barnes,Richard Vidgen +1 more
TL;DR: The application of a new version of WebQual to Internet bookstores: Amazon, BOL, and the Internet Bookshop is reported on.