Journal ArticleDOI
Measuring Success in Place Marketing and Branding
Sebastian Zenker,Nicole Martin +1 more
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TLDR
In this paper, the authors highlight some existing, but primarily new, possibilities for a complex success measurement in place marketing, referring to the extant literature on place marketing and the general field of marketing.Abstract:
As the competition between them increases, cities focus more and more on establishing themselves as brands. Consequently, cities invest an extensive amount of taxpayers’ money into their marketing activities. Unfortunately, cities still lack a proper success measurement, which has raised questions regarding the efficient and effective use of taxpayers’ money. With this contribution, we want to highlight some existing, but primarily new, possibilities for a complex success measurement in place marketing, referring to the extant literature on place marketing and the general field of marketing. Therefore, we strive to translate different concepts such as customer equity or customer satisfaction into the lexicon of place marketing, thus identifying empirical gaps for further research, as well as existing fruitful approaches.read more
Citations
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My city – my brand: the different roles of residents in place branding
TL;DR: In this paper, the authors examine the different roles that residents play in the formation and communication of place brands and explore the implications for place brand management, concluding that residents are integral part of the place brand through their characteristics and behavior, and as ambassadors for their place brand who grant credibility to any communicated message.
Journal ArticleDOI
Is satisfaction the key? The role of citizen satisfaction, place attachment and place brand attitude on positive citizenship behavior
Sebastian Zenker,Natascha Rütter +1 more
TL;DR: In this article, the authors empirically show the role of citizen satisfaction in the field of urban research, highlighting its strong influence on place attachment, place brand attitude and positive citizenship behavior.
Journal ArticleDOI
The Citizen Satisfaction Index (CSI): Evidence for a Four Basic Factor Model in a German Sample
TL;DR: In this paper, the authors proposed a citizen satisfaction index (CSI) that combines 18 different scales with items derived from qualitative research and then reduces those items to a set of 21 questions.
Journal ArticleDOI
Place marketing and citizen participation: branding as strategy to address the emotional dimension of policy making?
TL;DR: In this paper, a case study showed that citizen involvement in place branding can be used to enhance the quality of the brand and include citizens' emotions in governance processes, and when citizens are given influence the effects of place marketing on spatial plans and other policies increases.
Journal ArticleDOI
Let them do the work: a participatory place branding approach
Sebastian Zenker,Carsten Erfgen +1 more
TL;DR: In this paper, the authors highlight the importance of residents in the place branding process and argue that their special functions as ambassadors for the place constitute the most valuable assets in place branding, thus, a participatory place branding approach involving residents is needed.
References
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Journal ArticleDOI
Conceptualizing, measuring, and managing customer-based brand equity
TL;DR: In this article, a conceptual model of brand equity from the perspective of the individual consumer is presented, which is defined as the differential effect of brand knowledge on consumers' perceptions of the brand.
Book
The Rise of the Creative Class
TL;DR: Rise as discussed by the authors is a book that explores the forces reshaping our economy and how companies, communities and people can survive and prosper in difficult and uncertain times by weaving storytelling with reams of cutting-edge research.
Journal ArticleDOI
The American Customer Satisfaction Index: Nature, Purpose, and Findings
TL;DR: The American Customer Satisfaction Index (ACSI) as discussed by the authors is a new market-based performance measure for firms, industries, economic sectors, and national economies that measures the satisfaction of customers.
Journal ArticleDOI
The different roles of satisfaction, trust, and commitment in customer relationships
Ellen Garbarino,Mark S. Johnson +1 more
TL;DR: Several theories of relationship marketing propose that customers vary in their relationships with a firm on a continuum from transactional to highly relational bonds as discussed by the authors, but few empirical studies have been conducted.
Journal ArticleDOI
Consumer-Company Identification: A Framework for Understanding Consumers¿ Relationships with Companies
C. B. Bhattacharya,Sankar Sen +1 more
TL;DR: In this article, the authors try to determine why and under what conditions consumers enter into strong, committed, and meaningful relationships with certain companies, becoming champions of these companies and their products.
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