Journal ArticleDOI
New service development in India's business‐to‐business financial services sector
TLDR
In this paper, the authors conducted surveys of 148 multinational service firms operating in India and 126 local and indigenous Indian service firms belonging to the financial services industry to investigate the issue of new service development in an emerging market.Abstract:
Purpose – Few research studies have been done to investigate the issue of new service development (NSD) in an emerging market. To address this gap in the literature the aim of this paper is to document a study of the NSD process and the strategy of business‐to‐business financial service firms in India.Design/methodology/approach – The author conducted surveys of 148 multinational service firms operating in India and 126 local and indigenous Indian service firms belonging to the financial services industry.Findings – The findings suggest that significant differences exist between multinational service firms operating in India and local/indigenous Indian firms. That is, service firms belonging to these two varied groups use different strategies to compete in the industry and emphasize different sets of development stages in service innovation.Research limitations/implications – The analysis has been restricted to one emerging market, i.e. India. This suggests the need for further studies of NSD in other eme...read more
Citations
More filters
Journal ArticleDOI
Identifying categories of service innovation: A review and synthesis of the literature
Hannah Snyder,Lars Witell,Lars Witell,Anders Gustafsson,Anders Gustafsson,Paul W. Fombelle,Per Kristensson +6 more
TL;DR: In this paper, an extensive and systematic review of 1046 academic articles was conducted to identify four unique service innovation categorizations emphasizing the following traits: degree of change, type change, newness, and means of provision.
Journal ArticleDOI
Frontline employees’ collaboration in industrial service innovation: routes of co-creation’s effects on new service performance
TL;DR: In this paper, the authors examined how the collaboration with FLEs along the new service development (NSD) process, namely FLE co-creation, impacts on service innovation performance following two routes of different effects.
Journal ArticleDOI
A service perspective. Key managerial insights from service-dominant (S-D) logic.
TL;DR: In the Industrial Revolution, most production occurred in the cottage or household or in relatively small, crafts-focused shops as mentioned in this paper, where people, things, and information were relatively few, short, slow, and at times impossible to develop.
Journal ArticleDOI
Co-creation in hotel service innovation using smart phone apps: an empirical study
TL;DR: In this article, the authors extend and revise the basic technology-based service (TBS) adoption model in luxury hotels in India using smart phone apps, and analyse the impact of the guests' innovativeness, willingness to co-create, need for interaction and involvement on their adoption intention towards co-creatively developed new services.
Journal ArticleDOI
Innovation in India: A review of past research and future directions
TL;DR: In this paper, the authors organize and review the substantive innovation research in India based on its scope and focus, and find that it has yielded unique insights about India's innovation systems and processes at both the institutional and firm levels.
References
More filters
Journal Article
Why Focused Strategies May Be Wrong for Emerging Markets
Tarun Khanna,Krishna G. Palepu +1 more
Journal ArticleDOI
Applications of structural equation modeling in marketing and consumer research: A review
TL;DR: Prior applications of structural equation modeling in four major marketing journals between 1977 and 1994 are reviewed and problem areas are identified and avenues for improvement are suggested.
Journal ArticleDOI
Innovation in services
Faïz Gallouj,Olivier Weinstein +1 more
TL;DR: In this article, the authors lay the foundations of a theory that can be used to interpret innovation processes in the service sector based on Lancaster's definition of the product (in both manufacturing and services) as a set of service characteristics.
Journal ArticleDOI
Moving Forward and Making a Difference: Research Priorities for the Science of Service
Amy L. Ostrom,Mary Jo Bitner,Stephen W. Brown,Kevin A. Burkhard,Michael Goul,Vicki L. Smith-Daniels,Haluk Demirkan,Elliot Rabinovich +7 more
TL;DR: Given the significant, sustained growth in services experienced worldwide, Arizona State University's Center for Services Leadership embarked on an 18-month effort to identify and articulate a set of services leadership principles as mentioned in this paper.
Journal ArticleDOI
The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations:
TL;DR: In this paper, the authors conceptualize and empirically test a model that links different types of strategic orientations and market forces, through organizational learning, to breakthrough innovations and firm performance.