Journal ArticleDOI
New service development in India's business‐to‐business financial services sector
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TLDR
In this paper, the authors conducted surveys of 148 multinational service firms operating in India and 126 local and indigenous Indian service firms belonging to the financial services industry to investigate the issue of new service development in an emerging market.Abstract:
Purpose – Few research studies have been done to investigate the issue of new service development (NSD) in an emerging market. To address this gap in the literature the aim of this paper is to document a study of the NSD process and the strategy of business‐to‐business financial service firms in India.Design/methodology/approach – The author conducted surveys of 148 multinational service firms operating in India and 126 local and indigenous Indian service firms belonging to the financial services industry.Findings – The findings suggest that significant differences exist between multinational service firms operating in India and local/indigenous Indian firms. That is, service firms belonging to these two varied groups use different strategies to compete in the industry and emphasize different sets of development stages in service innovation.Research limitations/implications – The analysis has been restricted to one emerging market, i.e. India. This suggests the need for further studies of NSD in other eme...read more
Citations
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Identifying categories of service innovation: A review and synthesis of the literature
Hannah Snyder,Lars Witell,Lars Witell,Anders Gustafsson,Anders Gustafsson,Paul W. Fombelle,Per Kristensson +6 more
TL;DR: In this paper, an extensive and systematic review of 1046 academic articles was conducted to identify four unique service innovation categorizations emphasizing the following traits: degree of change, type change, newness, and means of provision.
Journal ArticleDOI
Frontline employees’ collaboration in industrial service innovation: routes of co-creation’s effects on new service performance
TL;DR: In this paper, the authors examined how the collaboration with FLEs along the new service development (NSD) process, namely FLE co-creation, impacts on service innovation performance following two routes of different effects.
Journal ArticleDOI
A service perspective. Key managerial insights from service-dominant (S-D) logic.
TL;DR: In the Industrial Revolution, most production occurred in the cottage or household or in relatively small, crafts-focused shops as mentioned in this paper, where people, things, and information were relatively few, short, slow, and at times impossible to develop.
Journal ArticleDOI
Co-creation in hotel service innovation using smart phone apps: an empirical study
TL;DR: In this article, the authors extend and revise the basic technology-based service (TBS) adoption model in luxury hotels in India using smart phone apps, and analyse the impact of the guests' innovativeness, willingness to co-create, need for interaction and involvement on their adoption intention towards co-creatively developed new services.
Journal ArticleDOI
Innovation in India: A review of past research and future directions
TL;DR: In this paper, the authors organize and review the substantive innovation research in India based on its scope and focus, and find that it has yielded unique insights about India's innovation systems and processes at both the institutional and firm levels.
References
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Journal ArticleDOI
Whither Services Marketing? In Search of a New Paradigm and Fresh Perspectives
TL;DR: In this article, the authors examine the received wisdom of services marketing and challenge the validity and continued usefulness of its core paradigm, namely, the assertion that four specific characteristics (i.e.,
Journal ArticleDOI
Innovation in the service sector: The demand for service-specific innovation measurement concepts and typologies
Christiane Hipp,Hariolf Grupp +1 more
TL;DR: In this article, a new typology of measurement concepts derived from manufacturing is introduced with a view to obtaining a better understanding of innovation in services, and selected results from the German innovation survey are analysed in order to support the conceptual findings and to identify potential improvements.
Book
Winning at new products
TL;DR: In this article, the winning team at the 1990 New Product Design Competition at the Operational Research Society (ORSOC) was described as follows: "winning at new products".
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The Impact of Product Innovativeness on Performance
TL;DR: The relationship between product innovativeness and commercial success is shown to be a U-shaped relationship as discussed by the authors, which means that both high and low innovateativeness products are more likely to be more successful than those in between.
Journal ArticleDOI
New service development: a review of the literature and annotated bibliography
Axel Johne,Chris Storey +1 more
TL;DR: A review and ready reference to recent writings on new service development (NSD) especially for the financial services sector is provided in this article, where the authors discuss the types of new services development, the purposes served by them and the processes.