Journal ArticleDOI
Semantic power measured through the interference of words with color-naming.
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TLDR
The sources of the word's power to interfere with color-naming and the events involved in the interference itself have not received much attention.Abstract:
Show the words 'red,' 'green,' 'yellow,' and 'blue,' printed in colored inks but in incongruent combinations of color and word, e.g. the word 'red' printed in the color yellow, the word 'yellow' in the color blue, and so on. The Ss are to name the colors (of the inks) as quickly as possible, ignoring the words. It is not easy to do. Invariably, the colors are harder to name than when they are shown in simple strips uncomplicated by words. The phenomenon was noticed by Jaensch, and was first reported in this country by Stroop.1 To say that the word interferes with the naming of the color is a fair reflection of the S's experience. Volume of voice goes up; reading falters; now and then the words break through abortively; and there are embarrassed giggles. These and other signs of strain and effort are common. The sources of the word's power to interfere with color-naming and the events involved in the interference itself have not received much attention,read more
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Journal ArticleDOI
Size Does Matter: The Effects of Magnitude Representation Congruency on Price Perceptions and Purchase Likelihood
TL;DR: This article found that congruent magnitude representations result in more favorable price knowledge (i.e., greater value perceptions and lower price judgments) and increased purchase likelihood, but consumers are not consciously aware of the role of magnitude representations in influencing price perceptions.
Journal ArticleDOI
Why do non-color words interfere with color naming?
TL;DR: In the non-color-word Stroop task, university students' response latencies were longer for low-frequency than for higher frequency target words.
Journal ArticleDOI
The duration of word meaning responses: Stroop interference for different preexposures of the word
TL;DR: In this paper, Stroop stimuli, i.e., color names in incongruent colors, were preexposed in black for different intervals prior to coloration, and color-naming times increased slightly, then decreased sharply as preexposure intervals increased.
Journal ArticleDOI
An investigation into some of the underlying associative verbal processes of the stroop colour effect
TL;DR: The Stroop test was examined and it was shown that, by allowing subjects to match the colour of the print with colour patches instead of words, the interference due to the written word can be considerably reduced.
Journal ArticleDOI
Stroop and picture-word interference are two sides of the same coin.
TL;DR: A cognitive model is presented that reconciles a surprising observation in the picture—word interference (PWI) paradigm with the general notion that PWI is a form of Stroop interference and assumes that both effects are caused by the same interference mechanism, but that the processing speed associated with the different stimuli accounts for the previously reported differences.