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Journal ArticleDOI: 10.1080/13683500.2020.1732883

Value co-creation and value co-destruction through interactive technology in tourism: the case of ‘La Cité du Vin’ wine museum, Bordeaux, France

04 Mar 2021-Current Issues in Tourism (Routledge)-Vol. 24, Iss: 5, pp 637-650
Abstract: In the particular context of wine tourism, this study investigates how interactive technology affects the wine tourist’s experience during a wine museum visit. The research is grounded on the theor...

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Topics: Tourism (53%), Context (language use) (53%), Wine (52%) ... read more
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12 results found


Open accessPosted Content
Abstract: – Noting that a fundamental tenet of service‐dominant (S‐D) logic is the co‐creation of value‐in‐use, this paper aims to explore the theoretical possibility that the interactions between service systems cannot only co‐create value, but also have adverse consequences leading to actual value co‐destruction., – This conceptual paper critically reviews the dominance of value co‐creation and value‐in‐use in S‐D logic. Noting the relative lack of research in the converse possibility, the study proposes and explores the implications of value co‐destruction as a new concept which should be introduced within the framework of S‐D logic., – The study proposes a formal definition for the new proposed concept of value co‐destruction. It describes in detail the process by which it occurs, showing that value can be co‐destroyed through the interactions between different systems, resulting in value destruction‐through‐misuse. Indeed, value co‐destruction occurs when a service system accidentally or intentionally misuses resources (its own resources and/or those of another service system) by acting in an inappropriate or unexpected manner., – This paper is purely conceptual and exploratory. Empirical examination of the theoretical findings regarding value‐co‐destruction is required. Possible avenues of interest for such empirical research of value co‐destruction are suggested., – Limiting the occurrence of misuse by aligning the mutual expectations of interacting service systems should reduce the risks of value co‐destruction. Recovering from misuse should also be considered., – This study is apparently the first to have introduced the notion of value co‐destruction into the conceptual framework of S‐D logic.

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Topics: Service system (64%), Service-dominant logic (60%), Value (economics) (60%) ... read more

463 Citations


Journal ArticleDOI: 10.1080/13683500.2020.1870940
Abstract: The purpose of this research is to analyse the practices of virtual reality marketing in the Bali tourism sector in Indonesia. This is a qualitative and descriptive research with the purposive samp...

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Topics: Sustainable tourism (64%), Tourism (62%)

7 Citations


Journal ArticleDOI: 10.1177/23197145211022016
Badra Sandamali Galdolage1Institutions (1)
02 Jul 2021-
Abstract: The value co-creation scholarly work has been criticized for neglecting the possible failures in the collaborative value creation process, which is termed as ‘value co-destruction’. Additionally, b...

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Topics: Value (economics) (64%)

5 Citations


Open accessJournal ArticleDOI: 10.3390/SU13147929
15 Jul 2021-Sustainability
Abstract: Technology innovation has become one of the driving forces that advance the tourism industry, but the industry has yet to account for the manner in which personal technologies can foster tourists’ sustainable well-being. Generating innovation that promotes the sustainable well-being of individuals is deemed to be challenging because the experience needs to account for users’ psychological well-being and their attitudes towards technology. A holistic apprehension of these needs, which requires multidisciplinary perspectives, can help designers to identify design spaces for further design investigations at the fuzzy front-end of innovation. Hence, the goal of this study is to identify design opportunities for smart tourism innovation that foster sustainable tourist well-being by using Q methodology to gather participants’ attitudes on the future use of such technology. The study involved 43 participants ranking 46 statements derived from the extant literature. The results show four opinion clusters related to the optimal use of personal technologies for sustainable tourist well-being. These clusters, which highlight both hedonic and eudaimonic user experience considerations, provide directions for designers for developing innovations that promote well-being. Recommendations of using Q as an exploratory design research method are discussed.

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Topics: Tourism (54%), User experience design (52%)

2 Citations


Journal ArticleDOI: 10.1080/02508281.2021.1948719
Abstract: Travel has become a synonym of living memorable and enjoyable experiences. Co-creation centralizes tourists’ role in the creation of value that results from the interaction with other destination s...

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Topics: Synonym (database) (54%), Tourism (54%), Value (mathematics) (51%) ... read more

2 Citations


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28 results found


Open accessJournal ArticleDOI: 10.1002/DIR.20015
C. K. Prahalad1, Venkatram Ramaswamy1Institutions (1)
Abstract: Consumers today have more choices of products and services than ever before, but they seem dissatisfied. Firms invest in greater product variety but are less able to differentiate themselves. Growth and value creation have become the dominant themes for managers. In this paper, we explain this paradox. The meaning of value and the process of value creation are rapidly shifting from a product- and firm-centric view to personalized consumer experiences. Informed, networked, empowered, and active consumers are increasingly co-creating value with the firm. The interaction between the firm and the consumer is becoming the locus of value creation and value extraction. As value shifts to experiences, the market is becoming a forum for conversation and interactions between consumers, consumer communities, and firms. It is this dialogue, access, transparency, and understanding of risk-benefits that is central to the next practice in value creation.

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Topics: Business value (64%), Consumer-to-business (60%), Value network (60%) ... read more

4,561 Citations


Journal ArticleDOI: 10.1509/JMKR.39.1.61.18935
Robert V. Kozinets1Institutions (1)
Abstract: The author develops “netnography” as an online marketing research technique for providing consumer insight. Netnography is ethnography adapted to the study of online communities. As a method, netnography is faster, simpler, and less expensive than traditional ethnography and more naturalistic and unobtrusive than focus groups or interviews. It provides information on the symbolism, meanings, and consumption patterns of online consumer groups. The author provides guidelines that acknowledge the online environment, respect the inherent flexibility and openness of ethnography, and provide rigor and ethics in the conduct of marketing research. As an illustrative example, the author provides a netnography of an online coffee newsgroup and discusses its marketing implications.

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Topics: Netnography (74%), Marketing research (55%), Online advertising (53%)

3,040 Citations


Journal ArticleDOI: 10.1016/J.EMJ.2008.04.003
Abstract: Summary The creation of value is the core purpose and central process of economic exchange. Traditional models of value creation focus on the firm’s output and price. We present an alternative perspective, one representing the intersection of two growing streams of thought, service science and service-dominant (S-D) logic. We take the view that (1) service, the application of competences (such as knowledge and skills) by one party for the benefit of another, is the underlying basis of exchange; (2) the proper unit of analysis for service-for-service exchange is the service system, which is a configuration of resources (including people, information, and technology) connected to other systems by value propositions; and (3) service science is the study of service systems and of the co-creation of value within complex configurations of resources. We argue that value is fundamentally derived and determined in use – the integration and application of resources in a specific context – rather than in exchange – embedded in firm output and captured by price. Service systems interact through mutual service exchange relationships, improving the adaptability and survivability of all service systems engaged in exchange, by allowing integration of resources that are mutually beneficial. This argument has implications for advancing service science by identifying research questions regarding configurations and processes of value co-creation and measurements of value-in-use, and by developing its ties with economics and other service-oriented disciplines.

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Topics: Service system (66%), Service design (66%), Service (business) (64%) ... read more

2,598 Citations


Open accessJournal ArticleDOI: 10.1177/1470593111408181
Per Echeverri1, Per Skålén1Institutions (1)
03 Oct 2011-Marketing Theory
Abstract: Drawing on an empirical study of public transport, this paper studies interactive value formation at the provider—customer interface, from a practice—theory perspective. In contrast to the bulk of previous research, it argues that interactive value formation is not only associated with value co-creation but also with value co-destruction. In addition, the paper also identifies five interaction value practices — informing, greeting, delivering, charging, and helping — and theorizes how interactive value formation takes place as well as how value is intersubjectively assessed by actors at the provider—customer interface. Furthermore, the paper also distinguishes between four types of interactive value formation praxis corresponding with four subject positions which practitioners step into when engaging in interactive value formation.

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Topics: Value (mathematics) (58%)

610 Citations


Journal ArticleDOI: 10.1016/J.TOURMAN.2004.08.002
Donald Getz1, Graham Brown2Institutions (2)
01 Feb 2006-Tourism Management
Abstract: Exploratory research was undertaken to examine the level and characteristics of demand for long-distance wine tourism among wine consumers located far from wine regions. In this paper specific attention is given to the importance attached by wine consumers to various destination and trip attributes when deciding upon a wine tourism experience. A convenience sample of 161 wine consumers in Calgary, Canada, provided data for a factor analysis that reveals the core wine-related features, in relationship to general destination appeal and cultural products. It was determined that highly motivated, long-distance wine tourists prefer destinations offering a wide range of cultural and outdoor attractions. These preferences are compared to previous studies of critical success factors according to wine and tourism-industry personnel, and to the general literature on wine and food tourism. Implications are drawn for wine tourism theory, and practical implications are drawn for the development and marketing of wine tourism destinations.

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Topics: Wine (65%), Tourism geography (59%), Tourism (56%)

583 Citations


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