Journal ArticleDOI
Value co-creation and value co-destruction through interactive technology in tourism: the case of ‘La Cité du Vin’ wine museum, Bordeaux, France
Reads0
Chats0
TLDR
In the particular context of wine tourism, the authors investigates how interactive technology affects the wine tourist's experience during a wine museum visit, and the research is grounded on the theory that interactive technology can affect the tourists' experience during wine museum visits.Abstract:
In the particular context of wine tourism, this study investigates how interactive technology affects the wine tourist’s experience during a wine museum visit. The research is grounded on the theor...read more
Citations
More filters
Posted Content
Not always co-creation: introducing interactional co-destruction of value in service-dominant logic
Loïc Plé,Ruben Chumpitaz +1 more
TL;DR: This study is apparently the first to have introduced the notion of value co‐destruction into the conceptual framework of S‐D logic, showing that value can be co‐destroyed through the interactions between different systems, resulting in value destruction‐through‐misuse.
Journal ArticleDOI
Digitalization, agility, and customer value in tourism
TL;DR: In this article , the authors investigated the role of three interrelated agility capabilities -customer, partnering, and operational - in enabling tourism organizations to leverage digital technologies to produce and/or deliver customer value, while responding to tensions inherent within each agility dimension.
Journal ArticleDOI
Digitalization, agility, and customer value in tourism
TL;DR: In this article, the authors investigated the role of three interrelated agility capabilities -customer, partnering, and operational - in enabling tourism organizations to leverage digital technologies to produce and/or deliver customer value, while responding to tensions inherent within each agility dimension.
Journal ArticleDOI
The practices of virtual reality marketing in the tourism sector, a case study of Bali, Indonesia
Nyoman Sri Subawa,Ni Wayan Widhiasthini,I Putu Astawa,Christantius Dwiatmadja,Ni Putu Intan Permatasari +4 more
TL;DR: In this article, the authors analyse the practices of virtual reality marketing in the Bali tourism sector in Indonesia and present a qualitative and descriptive research with the purposive samp...
Journal ArticleDOI
Co-creative tourism experiences – a conceptual framework and its application to food & wine tourism
TL;DR: Co-creation centralizes tourists' role in the creation of value that results from the interaction with other destination s... as discussed by the authors, which has become a synonym of living memorable and enjoyable experiences.
References
More filters
Journal ArticleDOI
Co-creation experiences: The next practice in value creation
TL;DR: The meaning of value and the process of value creation are rapidly shifting from a product-and firm-centric view to personalized consumer experiences as discussed by the authors, and consumers are increasingly co-creating value with the firm.
Journal ArticleDOI
The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities
TL;DR: Netnography as mentioned in this paper is an online marketing research technique adapted to the study of online communities that provides information on the symbolism, meanings, and consumption patterns of online consumer groups and provides guidelines that acknowledge the inherent flexibility and openness of ethnography, and provide rigor and ethics in the conduct of marketing research.
Journal ArticleDOI
On value and value co-creation: A service systems and service logic perspective
TL;DR: The authors argue that value is fundamentally derived and determined in use -the integration and application of resources in a specific context, rather than in exchange, embedded in firm output and captured by price.
Journal ArticleDOI
Co-creation and co-destruction: A practice-theory based study of interactive value formation
Per Echeverri,Per Skålén +1 more
TL;DR: In this article, the authors studied interactive value formation at the provider-customer interface from a practice-theory perspective, and argued that interactive value creation is not only associated with value co-creation but also with value destroying.
Journal ArticleDOI
Critical success factors for wine tourism regions: a demand analysis
Donald Getz,Graham Brown +1 more
TL;DR: In this paper, the authors examined the level and characteristics of demand for long-distance wine tourism among wine consumers located far from wine regions and found that highly motivated, long distance wine tourists prefer destinations offering a wide range of cultural and outdoor attractions.