Showing papers in "Psychonomic Bulletin & Review in 2003"

Is semantic priming due to association strength or feature overlap? A microanalytic review.

Abstract: In a recent meta-analysis, Lucas (2000) concluded that there is strong evidence of an overall pure semantic priming effect but no evidence of priming based purely on association. In the present review, I critically examine the individual studies claiming evidence of featural and associative relations in semantic memory. The most important conclusion is that automatic priming appears to be due to both association strength and feature overlap. Mediated associates provide the strongest evidence of automatic associative priming, whereas functional associates, synonyms, and antonyms instead support priming based on feature overlap. In contrast, automatic priming does not occur for category coordinates or perceptually similar items, at least when presented in the visual modality. The status of other relations, such as collocates, episodic relatives, and script relations, is unclear and requires further experimentation. Implications for current models of semantic representation and priming are discussed.

Timed picture naming in seven languages

Abstract: Timed picture naming was compared in seven languages that vary along dimensions known to affect lexical access. Analyses over items focused on factors that determine cross-language universals and cross-language disparities. With regard to universals, number of alternative names had large effects on reaction time within and across languages after target-name agreement was controlled, suggesting inhibitory effects from lexical competitors. For all the languages, word frequency and goodness of depiction had large effects, but objective picture complexity did not. Effects of word structure variables (length, syllable structure, compounding, and initial frication) varied markedly over languages. Strong cross-language correlations were found in naming latencies, frequency, and length. Other-language frequency effects were observed (e.g., Chinese frequencies predicting Spanish reaction times) even after within-language effects were controlled (e.g., Spanish frequencies predicting Spanish reaction times). These surprising cross-language correlations challenge widely held assumptions about the lexical locus of length and frequency effects, suggesting instead that they may (at least in part) reflect familiarity and accessibility at a conceptual level that is shared over languages.

Type 2 tasks in the theory of signal detectability: Discrimination between correct and incorrect decisions

Abstract: It has been known for over 40 years that there are two fundamentally different kinds of detection tasks in the theory of signal detectability. The Type 1 task is to distinguish between events defined independently of the observer; the Type 2 task is to distinguish between one’s own correct and incorrect decisions about those Type 1 events. For the Type 1 task, the behavior of the detector can be summarized by the traditional receiver operating characteristic (ROC) curve. This curve can be compared with a theoretical ROC curve, which can be generated from overlapping probability functions conditional on the Type 1 events on an appropriate decision axis. We show how to derive the probability functions underlying Type 2 decisions from those for the Type 1 task. ROC curves and the usual measures of performance are readily obtained from those Type 2 functions, and some relationships among various Type 1 and Type 2 performance measures are presented. We discuss the relationshiPbetween Type 1 and Type 2 confidence ratings and caution against the practice of presenting transformed Type 2 ratings as empirical Type 1 ratings.

Aha! Insight experience correlates with solution activation in the right hemisphere.

Abstract: In one experiment, we tested for an association between semantic activation in the right hemisphere (RH) and left hemisphere (LH) and the Aha! experience when people recognize solutions to insight-like problems. The compound remote associate problems used in this experiment sometimes evoke an Aha! experience and sometimes do not. On each trial, participants (N = 44) attempted to solve these problems and, after 7 sec, named a target word, made a solution decision, and rated their insight experience of recognizing the solution. As in prior studies, the participants demonstrated more solution priming for solutions presented to the left visual field-RH (lvf-RH) than for solutions presented to the right visual field-LH (rvf-LH). As was predicted, following unsolved problems the participants showed greater priming for solutions that they rated as evoking an insight experience on the subsequent solution decision than for solutions that did not evoke an insight experience. This association was stronger for solutions presented to the lvf-RH than for those presented to the rvf-LH. These results tie the subjective experience of insight to an objective measure-semantic priming-and suggest that people have an Aha! experience in part because they already had semantic activation that could lead them to recognize the solution quickly. We believe semantic activation in both hemispheres cooperatively contributes to problem solving, but weak solution activation that contributes to the Aha! experience is more likely to occur in the RH than in the LH.

Item-specific control of automatic processes: Stroop process dissociations

Abstract: The influence of word reading on Stroop color naming decreases as a function of the proportion of test items that are incongruent. This proportion-congruent effect is usually ascribed to strategies (e.g., maintaining task set) that operate at a general level to moderate the extent to which participants are influenced by word reading. However, in three experiments, effects at the level of specific items were found. Interference and facilitation were smaller for color names usually presented in an incongruent color than for color names usually presented in their congruent colors. This item-specific proportioncongruent manipulation affected the process dissociation (PD) estimate of the influence of word-reading processes but not that of color-naming processes. The results (1) indicate that item-specific, as opposed to general, mechanisms can reduce the influence of word-reading processes on Stroop performance and (2) demonstrate the PD procedure’s utility in studying Stroop phenomena.

What a speaker's choice of frame reveals: reference points, frame selection, and framing effects.

Abstract: Framing effects are well established: Listeners’ preferences depend on how outcomes are described to them, or framed. Less well understood is what determines how speakers choose frames. Two experiments revealed that reference points systematically influenced speakers’ choices between logically equivalent frames. For example, speakers tended to describe a 4-ounce cup filled to the 2-ounce line as half full if it was previously empty but described it as half empty if it was previously full. Similar results were found when speakers could describe the outcome of a medical treatment in terms of either mortality or survival (e.g., 25% die vs. 75% survive). Two additional experiments showed that listeners made accurate inferences about speakers’ reference points on the basis of the selected frame (e.g., if a speaker described a cup as half empty, listeners inferred that the cup used to be full). Taken together, the data suggest that frames reliably convey implicit information in addition to their explicit content, which helps explain why framing effects are so robust.

Perceptual organization influences visual working memory.

Abstract: Previous studies have demonstrated that top-down factors can bias the storage of information in visual working memory. However, relatively little is known about the role that bottom-up stimulus characteristics play in visual working memory storage. In the present study, subjects performed a change detection task in which the to-be-remembered objects were organized in accordance with Gestalt grouping principles. When an attention-capturing cue was presented at the location of one object, other objects that were perceptually grouped with the cued object were more likely to be stored in working memory than were objects that were not grouped with the cued object. Thus, objects that are grouped together tend to be stored together, indicating that bottom-up perceptual organization influences the storage of information in visual working memory.

Spatial iconicity affects semantic relatedness judgments.

Abstract: Three experiments were conducted to examine whether spatial iconicity affects semantic-relatedness judgments. Subjects made speeded decisions with regard to whether members of a simultaneously presented word pair were semantically related. In Experiment 1, the words were presented one above the other. In the experimental pair, the words denoted parts of larger objects (e.g., ATTIC-BASEMENT). The words were either in an iconic relation with their referents (e.g., ATTIC presented above BASEMENT) or in a reverse-iconic relation (BASEMENT above ATTIC). The reverse-iconic condition yielded significantly slower semantic-relatedness judgments than did the iconic condition. Experiments 2 and 3 showed that this effect did not occur when the words were presented horizontally, thus ruling out that the iconicity effect is due to the order in which the words are read. Two alternative explanations for this finding are discussed.

Egocentric and geocentric frames of reference in memory of large-scale space.

Abstract: This experiment investigated the frames of reference used in memory to represent the spatial structure of a large-scale outdoor environment. Participants learned the locations of eight objects in an unfamiliar city park by walking through the park on one of two prescribed paths that encircled a large rectangular building. The aligned path was oriented with the building; the misaligned path was rotated by 45°. Later, participants pointed to target objects from imagined vantage points using their memories. Pointing accuracy was higher in the aligned than in the misaligned path group, and the patterns of results differed: In the aligned condition, accuracy was higher for imagined headings parallel to legs of the path and for an imagined heading oriented toward a nearby lake, a salient landmark. In the misaligned condition, pointing accuracy was highest for the imagined heading oriented toward the lake, and decreased monotonically with angular distance. These results indicated that locations of objects were mentally represented in terms of frames of reference defined by the environment but selected on the basis of egocentric experience.

Inhibition of return: a graphical meta-analysis of its time course and an empirical test of its temporal and spatial properties.

Abstract: Immediately after a stimulus appears in the visual field, there is often a short period of facilitated processing of stimuli at or near this location. This period is followed by one in which processing is impaired, rather than facilitated. This impairment has been termed inhibition of return (IOR). In the present study, the time course of this phenomenon was examined in two ways. (1) A graphical metaanalysis plotted the size of the effect as a function of the stimulus onset asynchrony (SOA) of the two stimuli. This analysis showed that IOR is impressively stable for SOAs of 300-1,600 msec. It also showed that the literature does not provide any clear sense of the duration of IOR. (2) An empirical approach was, therefore, taken to fill this gap in our knowledge of IOR. In three experiments, IOR was tested using SOAs between 600 and 4,200 msec. IOR was robust for approximately 3 sec and appeared to taper off after this point; the observed duration varied somewhat as a function of the testing conditions. In addition, for the first second, the degree of inhibition was inversely related to distance of the target from the original stimulus, but for the next 2 sec this spatial distribution was not observed. Theories of the mechanisms and function of IOR must conform to these spatial and temporal properties.

A relevance theory of induction

Abstract: A framework theory, organized around the principle of relevance, is proposed for category-based reasoning. According to the relevance principle, people assume that premises are informative with respect to conclusions. This idea leads to the prediction that people will use causal scenarios and property reinforcement strategies in inductive reasoning. These predictions are contrasted with both existing models and normative logic. Judgments of argument strength were gathered in three different countries, and the results showed the importance of both causal scenarios and property reinforcement in category-based inferences. The relation between the relevance framework and existing models of category-based inductive reasoning is discussed in the light of these findings.

Top-down control over involuntary attention switching in the auditory modality

Abstract: We tested the effects of predictability on involuntary attention switching to task-irrelevant sound changes (distraction). Behavioral and neurophysiological evidence are provided, showing that the predictability of task-irrelevant sound changes eliminates effects of distraction even though the automatic auditory change detection system remains responsive. Two indices of distraction, slower task performance and cortical brain responses associated with attention switching, were seen only in the unpredictable condition, in which the irrelevant acoustic changes were unexpected. Attention wasnot involuntarily drawn away from the primary task when the subjects had foreknowledge of when the irrelevant changes would occur. These results demonstrate attentional control over orienting to sound changes and suggest that involuntary attention switching occurs mainly when an irrelevant stimulus change is unexpected. The present data allowed observation of the temporal dynamics of attention switching in the human brain.

Locus of semantic interference in picture-word interference tasks

Abstract: Picture#x2014;word interference studies typically show that semantically related distractor words embedded within a picture slow picture-naming responses, relative to unrelated ones. This semantic interference effect is commonly interpreted as arising from the competition of lexical#x2014;semantic (e.g., Schriefers, Meyer, & Levelt, 1990) or lexical#x2014;phonological (e.g., Starreveld & La Heij, 1996) codes. The experiment reported here tests a crucial assumption shared by these accounts#x2014;namely, that the effect reflects a lexical, rather than a nonverbal, conceptual conflict. Pictures were named while participants attempted to ignore embedded distractors that were in either verbal or pictorial format. The presence of both words and pictures substantially interfered with naming responses, but only words, not pictures, were found to induce semantic interference. These findings support the claim that for semantic interference to arise, both target picture and distractor have to be lexicalized. Consequently, a general conceptual locus of the effect can be excluded, and the claim that semantic interference is based on a lexical conflict is confirmed.

It's not just average faces that are attractive: computer-manipulated averageness makes birds, fish, and automobiles attractive.

Abstract: Average faces are attractive. We sought to distinguish whether this preference is an adaptation for finding high-quality mates (thedirect selectionaccount) or whether it reflects more general informationprocessing mechanisms. In three experiments, we examined the attractiveness of birds, fish, and automobiles whose averageness had been manipulated using digital image manipulation techniques common in research on facial attractiveness. Both manipulated averageness and rated averageness were strongly associated with attractiveness in all three stimulus categories. In addition, for birds and fish, but not for automobiles, the correlation between subjective averageness and attractiveness remained significant when the effect of subjective familiarity was partialled out. The results suggest that at least two mechanisms contribute to the attractiveness of average exemplars. One is a general preference for familiar stimuli, which contributes to the appeal of averageness in all three categories. The other is a preference for averageness per se, which was found for birds and fish, but not for automobiles, and may reflect a preference for features signaling genetic quality in living organisms, including conspecifics.

Individual differences in working memory capacity predict visual attention allocation

Abstract: To the extent that individual differences in working memory capacity (WMC) reflect differences in attention (Baddeley, 1993; Engle, Kane, & Tuholski, 1999), differences in WMC should predict performance on visual attention tasks. Individuals who scored in the upper and lower quartiles on the OSPAN working memory test performed a modification of Egly and Homa's (1984) selective attention task. In this task, the participants identified a central letter and localized a displaced letter flashed somewhere on one of three concentric rings. When the displaced letter occurred closer to fixation than the cue implied, high-WMC, but not low-WMC, individuals showed a cost in the letter localization task. This suggests that low-WMC participants allocated attention as a spotlight, whereas those with high WMC showed flexible allocation.

Beyond spreading activation: An influence of relatedness proportion on masked semantic priming

Abstract: Semantic priming in the lexical decision task has been shown to increase when the proportion of related-prime trials is increased. This finding typically is taken as evidence for a conscious, strategic use of primes. Three experiments are reported in which masked semantic primes displayed for only 45 msec were tested in high- versus low-relatedness proportion conditions. Relatedness proportion was increased either by using a high proportion of semantically related primes or a large set of repetitionprimed filler trials. Semantic priming was consistently enhanced relative to a low-relatedness proportion condition. These relatedness proportion effects were not due to conscious, strategic use of primes: Exclusion of prime-aware subjects did not attenuate the effects, and better performance in a prime classification task was not associated with larger semantic priming effects. These results are interpreted within a retrospective account of semantic priming in which recruitment of a prime event is modulated by prime validity.

Sequential modulations of stimulus-response correspondence effects depend on awareness of response conflict

Abstract: In two experiments, sequential modulations of prime—target correspondence effects were investigated in a metacontrast paradigm. Primes were either unmasked and thus consciously discriminable, or entirely masked and thus indiscriminable. Mirroring similar findings from Eriksen- and Simon-type tasks, the influence of prime—target correspondence was reduced in trials that followed a noncorresponding prime—target pair, which suggests that prime-induced response activation can be temporarily suppressed after an incompatible trial. This sequential modulation was independent of prime discriminability in the current trial, but it occurred only when the prime, and thus a conflict between the primeinduced and the deliberately to-be-selected response, was consciously experienced in the preceding trial. This suggests that the suppression of automatic response priming is not an immediate consequence of response conflict, but an intention-mediated strategy.

"Nonparametric" A' and other modern misconceptions about signal detection theory.

Abstract: Many modern descriptions of signal detection theory (SDT) are, at best, distorted caricatures of the Gaussian equal-variance model of SDT (G-SDT). The distortions have sometimes led to important, but unwarranted, conclusions about the nature of cognitive processes. Some researchers reject using ď and β because of concerns about the validity of explicit underlying assumptions (that are shared with most inferential statistics), instead using either the supposedly “nonparametric” measures ofA′ andB″ or measures known to confound ability and bias. The origins, development, and underlying assumptions of SDT are summarized, then contrasted with modern distortions and misconceptions. The nature and interpretation of common descriptive statistics for sensitivity and bias are described along with important pragmatic considerations about use. A deeper understanding of SDT provides researchers with tools that better evaluate both their own findings and the validity of conclusions drawn by others who have utilized SDT measures and analyses.

The role of external cues for endogenous advance reconfiguration in task switching.

Abstract: Most studies of task-set switching rely on cuing paradigms, in which external cues indicate the upcoming task. The present study used an entirely predictable task sequence in a variant of the alternating-runs paradigm of Rogers and Monsell (1995). Preparation effects with purely internal memory cues were compared with those in another experimental group with additional external cues presented prior to the stimulus. External cues led to strongly reduced shift costs with prolonged preparation time. However, this effect was much smaller with internal cues only. To account for this differential effect of preparation time as a function of cue type, it is suggested that internal cues select the next task set, which is sufficient to perform the task. External cues additionally facilitate preparatory retrieval of task-specific stimulus-response rules. This account may also explain why incidental task-sequence learning based on internal cues did not reduce shift costs.

Stimulus and response representations underlying orthogonal stimulus-response compatibility effects.

Abstract: One of the most important findings in recent years regarding response selection is that stimulus-response compatibility (SRC) effects occur for situations in which stimulus and response sets vary along orthogonal dimensions. For two-choice tasks, two types of orthogonal SRC effects are found: an overall advantage for the up-right/down-left mapping, and mapping preferences that vary as a function of position of the response apparatus and responding hand. We review evidence regarding the nature of both types of orthogonal SRC effects. Only asymmetric coding accounts have been proposed for the up-right/down-left advantage, and the evidence indicates that this asymmetry is a property of both verbal and spatial codes. Motoric and coding accounts, as well as a hybrid account based on end-state comfort, have been proposed for the second type of orthogonal SRC effect. In this case, the effects of responseapparatus position, hand, and hand posture conform more closely to predictions of the asymmetric coding accounts than to those of the motoric accounts. We also evaluate the mechanisms proposed by the alternative accounts in terms of related literature on the properties of spatial and verbal codes. Evidence indicates that spatial information is represented in categorical and coordinate codes, and both categorical spatial codes and verbal codes are asymmetric. Experiments on mental rotation suggest that it is unlikely that the direction of rotation is determined automatically by movement constraints, as the end-state comfort hypothesis suggests. An explanation in terms of salient features and referential coding can accommodate the range of orthogonal SRC effects.

An information-processing model of the BOLD response in symbol manipulation tasks.

Abstract: Two imaging experiments were performed—one involving an algebraic transformation task studied by Anderson, Reder, and Lebiere (1996) and the other an abstraction symbol manipulation task studied by Blessing and Anderson (1996). ACT-R models exist that predict the latency patterns in these tasks. These models require activity in an imaginal buffer to represent changes to the problem representation, in a retrieval buffer to hold information from declarative memory, and in a manual buffer to hold information about motor behavior. A general theory is described about how to map activity in these buffers onto the fMRI blood oxygen level dependent (BOLD) response. This theory claims that the BOLD response is integrated over the duration that a buffer is active and can be used to predict the observed BOLD function. Activity in the imaginal buffer is shown to predict the BOLD response in a left posterior parietal region; activity in the retrieval buffer is shown to predict the BOLD response in a left prefrontal region; and activity in the manual buffer is shown to predict activity in a motor region. More generally, this article shows how to map a large class of information-processing theories (not just ACT-R) onto the BOLD response and provides a precise interpretation of the cognitive significance of the BOLD response.

Optimal data selection: Revision, review, and reevaluation

Abstract: Since it first appeared, there has been much research and critical discussion on the theory of optimal data selection as an explanation of Wason’s (1966, 1968) selection task (Oaksford & Chater, 1994). In this paper, this literature is reviewed, and the theory of optimal data selection is reevaluated in its light. The information gain model is first located in the current theoretical debate in the psychology of reasoning concerning dual processes in human reasoning. A model comparison exercise is then presented that compares a revised version of the model with its theoretical competitors. Tests of the novel predictions of the model are then reviewed. This section also reviews experiments claimed not to be consistent with optimal data selection. Finally, theoretical criticisms of optimal data selection are discussed. It is argued either that the revised model accounts for them or that they do not stand up under analysis. It is concluded that some version of the optimal data selection model still provides the best account of the selection task. Consequently, the conclusion of Oaksford and Chater’s (1994) original rational analysis (Anderson, 1990), that people’s hypothesis-testing behavior on this task is rational and well adapted to the environment, still stands.

MDFT account of decision making under time pressure.

Abstract: In this paper, decision making under time pressure for multiattribute choice alternatives in a risky environment is investigated A model, multiattribute decision field theory (MDFT), is introduced that describes both the dynamic and the stochastic nature of decision making and accounts for the observed changes in choice probabilities, including preference reversals as a function of time limit An experiment in which five different time limits were imposed on the decision maker is presented to test the predictions of the model It is shown that MDFT is able to account for the complex decision behavior observed in the data Furthermore, MDFT is compared with the predictions of decision field theory (Busemeyer & Townsend, 1993; Roe, Busemeyer, & Townsend, 2001)

Attentional capture by auto- and allo-cues.

Abstract: In a host of studies, the ability of various types of cues to capture attention has been examined. This article reviews a number of these studies by organizing them into a classification scheme based on the relationship between the putative attention-capturing item (the cue) and the item used to assess the distribution of attention (the probe). The second dimension of this taxonomy divides paradigms of attentional capture into those in which capture is indexed by performance benefits and those in which capture is indexed by performance costs. The relative methodological merits and disadvantages of the paradigms that occupy each of the cells of the resulting two-by-two matrix are discussed. A final section offers a new interpretation of the finding that dynamic cues capture attention.

Early morphological effects in reading: evidence from parafoveal preview benefit in Hebrew.

Abstract: Hebrew words are composed of two interwoven morphemes: a triconsonantal root and a word pattern. We examined the role of the root morpheme in word identification by assessing the benefit of presentation of a parafoveal preview word derived from the same root as a target word. Although the letter information of the preview was not consciously perceived, a preview of a word derived from the same root morpheme as the foveal target word facilitated eye-movement measures of first-pass reading (i.e.,first fixation and gaze duration). These results are the first to demonstrate early morphological effects in the context of sentence reading in which no external task is imposed on the reader, and converge with previous findings of morphemic priming in Hebrew using the masked priming paradigm, and morphemic parafoveal preview benefit effects in a single-word identification task.

Gustave Caillebotte, French impressionism, and mere exposure.

Abstract: Gustave Caillebotte was a painter, a collector of some of his colleagues’ most renowned works, and a major force in the creation of the late 19th century French Impressionist canon. Six studies are presented as a naturalistic investigation of the effects of mere exposure to images in his collection and to those matched to them. The probabilities of cultural exposure to the 132 stimulus images were indexed by the frequencies of their separate appearances in Cornell University library books—a total of 4,232 times in 980 different books. Across the studies, adult preferences were correlated with differences in image frequencies, but not with recognition, complexity, or prototypicality judgments; children’s preferences were not correlated with frequency. Prior cultural exposure also interacted with experimental exposure in predictable ways. The results suggest that mere exposure helps to maintain an artistic canon.

Strategic influences on recollection in the exclusion task: electrophysiological evidence.

Abstract: One assumption underlying the use of the exclusion task as part of the process dissociation procedure is that studied items are successfully excluded only when they are recollected. The present study employed event-related potentials (ERPs) to demonstrate that successful exclusion does not necessarily require recollection. In two experiments, the study tasks for to-be-excluded items were identical, but the tasks employed withtarget items differed, giving better memory for these items in Experiment 1 than in Experiment 2. Successfully excluded items elicited the ERP signature for recollection—theleft parietal old/new effect—in Experiment 2 only. These findings indicate that the subjects adopted different retrieval strategies in the two experiments. It is suggested that they made more use of source information about to-be-excluded items in the second experiment than in the first.

Concurrent task effects on memory retrieval.

Abstract: Previous studies combining continuous free recall with a concurrent task have generally shown that concurrent tasks impose fairly negligible effects on memory retrieval. By contrast, dual-task studies employing either cued recall or semantic retrieval reveal gross memory impairment and suggest that retrieval is delayed by the centrally demanding phase of the concurrent tasks (i.e., response selection). To explore this conflict, subjects performed continuous free recall while carrying out a serial-choice#x2014; response time (RT) task, as in the previous free recall studies. Unlike these previous studies, however, the choice#x2014;RT task utilized arbitrary stimulus#x2014;response mappings in order to increase the proportion of time devoted to the centrally demanding response selection phase. Recall total was reduced significantly, and recall latency was slowed substantially.

Judging confidence influences decision processing in comparative judgments

Abstract: Current theories of confidence in human judgment assume that confidence and the decision it is based on are inextricably tied to the same process (decisional locus theories) or that confidence processing begins only once the primary decision has been completed (postdecisional locus theories). In the absence of auxiliary assumptions, however, neither class of theory permits the judgment of confidence to affect primary decision processing. In the present study, we examined the effect of rendering confidence judgments on the properties of the decision process in a sensory discrimination task. An examination of the properties of the time taken to determine confidence (i.e., the time taken to render the judgment of confidence) revealed clear evidence of postdecisional confidence processing. Concomitantly, the requirement of confidence judgments was found to substantially increase decisional response times, suggesting that some confidence processing occurs during the primary decision process. We discuss the implications of these findings for contemporary models of confidence in human judgment.

Decision making under conflict: decision time as a measure of conflict strength.

Abstract: Conflict and choice are closely related in that choice produces conflict and conflict is resolved by making a choice. Although conflict was invoked in psychological approaches to decision making early on (Lewin, 1931/1964), no generally accepted measure of conflict strength has been established (Tversky & Shafir, 1992). The present study introduces a model (multiattribute decision field theory) that predicts a decision time pattern depending on the conflict situation. In a risky decision-making experiment with multiattribute choice alternatives, decision time is investigated as a possible measure of conflict strength. It is shown that the model can be fitted to a complex choice pattern.