Eating with our ears: assessing the importance of the sounds of consumption on our perception and enjoyment of multisensory flavour experiences
TLDR
A growing body of research now shows that by synchronizing eating sounds with the act of consumption, one can change a person's experience of what they think that they are eating.Abstract:
Sound is the forgotten flavour sense. You can tell a lot about the texture of a food—think crispy, crunchy, and crackly—from the mastication sounds heard while biting and chewing. The latest techniques from the field of cognitive neuroscience are revolutionizing our understanding of just how important what we hear is to our experience and enjoyment of food and drink. A growing body of research now shows that by synchronizing eating sounds with the act of consumption, one can change a person’s experience of what they think that they are eating.read more
Citations
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Multisensory Flavor Perception
TL;DR: This Perspective explores the contributions of distinct senses to the authors' perception of food and the growing realization that the same rules of multisensory integration that have been thoroughly explored in interactions between audition, vision, and touch may also explain the combination of the (admittedly harder to study) flavor senses.
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On the psychological impact of food colour
TL;DR: In this article, a large body of laboratory research has demonstrated that changing the hue or intensity/saturation of the colour of food and beverage items can exert a sometimes dramatic impact on the expectations, and hence on the subsequent experiences, of consumers.
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Digitizing the chemical senses
TL;DR: This review, with the focus squarely on the domain of Human-Computer Interaction (HCI), summarizes the state-of-the-art in the area and suggests that mixed reality solutions are currently the most plausible as far as delivering flavour experiences digitally is concerned.
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Extrinsic Auditory Contributions to Food Perception & Consumer Behaviour: an Interdisciplinary Review.
TL;DR: The latest evidence concerning the various ways in which what the authors hear can influence what they taste leads to the growing realization that the crossmodal influences of music and noise on food perception and consumer behaviour may have some important if, as yet, unrecognized implications for public health.
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The Role of Intrinsic and Extrinsic Sensory Factors in Sweetness Perception of Food and Beverages: A Review.
Qian Janice Wang,Line Ahm Mielby,Jonas Yde Junge,Anne Sjoerup Bertelsen,Ulla Kidmose,Charles Spence,Derek V. Byrne +6 more
TL;DR: A new framework of multisensory flavour integration is proposed focusing not on the food-intrinsic/extrinsics divide, but rather on whether the sensory information is perceived to originate from within or outside the body.
References
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TL;DR: In this paper, the authors investigated the relationship between the vocabularies used by trained panels and consumers to gain a better understanding of consumer terminology relevant to the textural characteristics of fruits and vegetables, with particular emphasis on crispy and crunchy terms.
Journal ArticleDOI
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TL;DR: It is shown that the eyes-open and eyes-closed states in complete darkness considerably and consistently differ in the patterns of associated brain activation in fMRI, suggesting that there are two different states of mental activity.