Journal ArticleDOI
The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings
TLDR
The empirical findings show that traveler reviews have a significant impact on online sales, with a 10 percent increase in traveler review ratings boosting online bookings by more than five percent, highlighting the importance of online user-generated reviews to business performance in tourism.About:
This article is published in Computers in Human Behavior.The article was published on 2011-03-01. It has received 1033 citations till now. The article focuses on the topics: Tourism & Empirical research.read more
Citations
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Journal ArticleDOI
The impact of online reviews on hotel booking intentions and perception of trust.
TL;DR: In this paper, the authors explored the role of four key factors that influence perceptions of trust and consumer choice within a hotel context, and found that consumers tend to rely on easy-to-process information, when evaluating a hotel based upon reviews.
The impact of online user reviews on hotel room sales [Summary]
TL;DR: Wang et al. as discussed by the authors developed a fixed effect log-linear regression model to assess the influence of online reviews on the number of hotel room bookings, which indicated a significant relationship between online consumer reviews and business performance of hotels.
Journal ArticleDOI
What makes a useful online review? Implication for travel product websites
Zhiwei Liu,Sangwon Park +1 more
TL;DR: In this paper, the authors identify the factors affecting the perceived usefulness of online consumer reviews by investigating two aspects of online information: (1) the characteristics of review providers, such as the disclosure of personal identity, the reviewer's expertise and reputation, and (2) reviews themselves including quantitative (i.e., star ratings and length of reviews) and qualitative measurements (e.g., perceived enjoyment and review readability).
Journal ArticleDOI
E-WOM and Accommodation An Analysis of the Factors That Influence Travelers’ Adoption of Information from Online Reviews
Raffaele Filieri,Fraser McLeay +1 more
TL;DR: In this paper, the authors adopt the elaboration likelihood model to identify what influences travelers to adopt information from online reviews in their decision making, and find that high-involvement travelers adopt both central (information quality) and peripheral (product ranking) factors.
References
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Journal ArticleDOI
Cognitive load during problem solving: Effects on learning
TL;DR: It is suggested that a major reason for the ineffectiveness of problem solving as a learning device, is that the cognitive processes required by the two activities overlap insufficiently, and that conventional problem solving in the form of means-ends analysis requires a relatively large amount of cognitive processing capacity which is consequently unavailable for schema acquisition.
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Information and Consumer Behavior
TL;DR: In this article, the authors argue that consumers lack full information about the prices of goods, but their information is probably poorer about the quality variation of products simply because the latter information is more difficult to obtain.
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The Effect of Word of Mouth on Sales: Online Book Reviews
Judith A. Chevalier,Dina Mayzlin +1 more
TL;DR: The authors examine the effect of consumer reviews on relative sales of books at Amazon.com and Barnesandnoble.com, and find that reviews are overwhelmingly positive at both sites, but there are more reviews and longer reviews at Amazon and that an improvement in a book's reviews leads to an increase in relative sales.
Journal ArticleDOI
The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms
TL;DR: Online feedback mechanisms harness the bidirectional communication capabilities of the Internet to engineer large-scale, word-of-mouth networks as discussed by the authors, which has potentially important implications for a wide range of management activities such as brand building, customer acquisition and retention, product development and quality assurance.
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Electronic word-of-mouth in hospitality and tourism management
TL;DR: The authors describes online interpersonal influence as a potentially cost-effective means for marketing hospitality and tourism, and discusses some of the nascent technological and ethical issues facing marketers as they seek to harness emerging eWOM technologies.