Journal ArticleDOI
The role of digital and social media marketing in consumer behavior
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TLDR
In this article, a review of consumer digital culture, responses to digital advertising, effects of digital environments on consumer behavior, mobile environments, and online word of mouth (WOM) is presented.Abstract:
This article reviews recently published research about consumers in digital and social media marketing settings. Five themes are identified: (i) consumer digital culture, (ii) responses to digital advertising, (iii) effects of digital environments on consumer behavior, (iv) mobile environments, and (v) online word of mouth (WOM). Collectively these articles shed light from many different angles on how consumers experience, influence, and are influenced by the digital environments in which they are situated as part of their daily lives. Much is still to be understood, and existing knowledge tends to be disproportionately focused on WOM, which is only part of the digital consumer experience. Several directions for future research are advanced to encourage researchers to consider a broader range of phenomena.read more
Citations
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Journal ArticleDOI
A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry
Cait Lamberton,Andrew T. Stephen +1 more
TL;DR: In this paper, the authors track the changes in scholarly researchers' perspectives on three major digital, social media, and mobile (DSMM) marketing themes from 2000 to 2015, and identify key themes emerging in five-year time frames during this period.
Journal ArticleDOI
Setting the future of digital and social media marketing research: Perspectives and research propositions
Yogesh K. Dwivedi,Elvira Ismagilova,D. Laurie Hughes,Jamie Carlson,Raffaele Filieri,Jenna Jacobson,Varsha Jain,Heikki Karjaluoto,Hajer Kefi,Anjala S. Krishen,Vikram Kumar,Mohammad Mahmudur Rahman,Ramakrishnan Raman,Philipp A. Rauschnabel,Jennifer Rowley,Jari Salo,Gina A. Tran,Yichuan Wang +17 more
TL;DR: This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where it highlights the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.
Journal ArticleDOI
Towards a circular economy: An emerging economies context
Nitin Patwa,Uthayasankar Sivarajah,A. Seetharaman,Sabyasachi Sarkar,Kausik Maiti,Kunal Hingorani +5 more
TL;DR: In this paper, the authors investigated the adoption of CE principles among emerging economies as the challenges faced by these economies are generally different in terms of resource availability, varying government policies and consumer behaviour from those of developed economies.
Journal ArticleDOI
Social media metrics and analytics in marketing S3M
TL;DR: This review provides a base classification for researchers and an editable and continuously augmenting typology for further research in the area, and reveals which is the most used subcategory for each classification, trends and tendencies.
Journal ArticleDOI
In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions:
Lauren Grewal,Andrew T. Stephen +1 more
TL;DR: In the context of user-generated content (UGC), mobile devices have made it easier for consumers to review products and services in a timely manner as mentioned in this paper, and some UGC sites indicate if a review is legitimate.
References
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Journal ArticleDOI
Extended Self in a Digital World
TL;DR: In this paper, a conceptual update of the extended self was proposed to revitalize the concept, incorporate the impacts of digitization, and provide an understanding of consumer sense of self in today's technological environment.
Journal ArticleDOI
Word of mouth and interpersonal communication: A review and directions for future research
TL;DR: The authors argue that word of mouth is goal driven and serves five key functions (i.e., impression management, emotion regulation, information acquisition, social bonding, and persuasion) and suggest these motivations are predominantly self-serving and drive what people talk about even without their awareness.
Journal ArticleDOI
More Than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates
Stephan Ludwig,Ko de Ruyter,Michael Friedman,Elisabeth Brüggen,Martin Wetzels,Gerard A. Pfann +5 more
TL;DR: In this article, the authors employ text mining to extract changes in affective content and linguistic style properties of customer book reviews on Amazon.com, and find that positive changes of affective cues and increasing congruence with the product interest group's typical linguistic style directly and conjointly increase conversion rates.
Journal ArticleDOI
Social Networks, Personalized Advertising, and Privacy Controls
TL;DR: In this article, a randomized field experiment was conducted to investigate how Internet users' perceptions of control over their personal information affect how likely they are to click on online advertising on a social networking website.
Journal ArticleDOI
A Meta-Analysis of Electronic Word-of-Mouth Elasticity
TL;DR: The authors conducted a meta-analysis on the effect of electronic word of mouth on sales by examining 51 studies (involving 339 volume and 271 valence elasticities) and primary data collected on product characteristics (durability, trialability, and usage condition), industry characteristics (industry growth and competition), and platform characteristics (expertise and trustworthiness).
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