Journal ArticleDOI
Coordinating advertising and pricing in a manufacturer-retailer channel
Jinxing Xie,Jerry C. Wei +1 more
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TLDR
This paper addresses channel coordination by seeking optimal cooperative advertising strategies and equilibrium pricing in a two-member distribution channel and identifies the feasible solutions to a bargaining problem where the channel members can determine how to divide the extra profits.About:
This article is published in European Journal of Operational Research.The article was published on 2009-09-01. It has received 288 citations till now. The article focuses on the topics: Channel coordination & Non-cooperative game.read more
Citations
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Is It a Strategic Move to Subsidized Consumers Instead of the Manufacturer
TL;DR: This study reveals that the effectiveness subsidy program significantly depends on the participating member’s intentions to further the cooperation, and finds that consumers subsidy leads to an exceptional outcomes, and total profits of the supply chain is always less when supply chain members cooperate with each other compared to decentralized setting.
Journal ArticleDOI
A possibilistic closed-loop supply chain: pricing, advertising and remanufacturing optimization
TL;DR: The results show that the centralized structure outperforms the decentralized one in achieving the highest total expected profit, attaining highest demand by setting lowest selling price, and also by considering the environmental viewpoint and resource usage (achieving highest collection rate).
Journal ArticleDOI
Impact of demand price elasticity on advantages of cooperative advertising in a two-tier supply chain
Lei Zhao,Jihua Zhang,Jinxing Xie +2 more
TL;DR: In this paper, the authors focus on pricing and vertical cooperative advertising decisions in a two-tier supply chain and obtain closed-form equilibrium solution and explicitly show how pricing and advertising decisions are made.
Journal ArticleDOI
A two-echelon supply chain coordination for deteriorating item with a multi-variable continuous demand function
TL;DR: In this article, a two-echelon supply chain system consisting of one manufacturer and one retailer for deteriorating items is considered, where the demand information is symmetrically known to both the manufacturer and the retailer, hence, the promotional effort is provided by both members.
Journal ArticleDOI
Two-echelon competitive integrated supply chain model with price and credit period dependent demand
TL;DR: This study considers a two-echelon competitive supply chain consisting of two rivaling retailers and one common supplier with trade credit policy, and studies the model under a centralised (integrated) case and a decentralised (Vertical Nash) case.
References
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Book
The Theory of Industrial Organization
TL;DR: The Theory of Industrial Organization as discussed by the authors is the first primary text to treat the new industrial organization at the advanced-undergraduate and graduate level Rigorously analytical and filled with exercises coded to indicate level of difficulty, it provides a unified and modern treatment of the field with accessible models that are simplified to highlight robust economic ideas.
Journal ArticleDOI
The Bargaining Problem
TL;DR: In this paper, a new treatment is presented of a classical economic problem, one which occurs in many forms, as bargaining, bilateral monopoly, etc It may also be regarded as a nonzero-sum two-person game in which a few general assumptions are made concerning the behavior of a single individual and of a group of two individuals in certain economic environments.
Journal ArticleDOI
Other solutions to nash's bargaining problem
Ehud Kalai,Meir Smorodinsky +1 more
TL;DR: In this paper, it is shown that under four axioms that describe the behavior of players, there is a unique solution to the two-player bargaining problem, which is different from those suggested by Nash.
Journal ArticleDOI
Vertical Integration and Antitrust Policy
TL;DR: In this article, the authors show that the United States Supreme Court is mistaken in its implied assumption respecting the influence of integration upon competition and that vertical integration may not, as such, serve to reduce competition and may, if the economy is already ridden by deviations from competition, operate to intensify competition.
Book ChapterDOI
Optimal advertising policy under dynamic conditions
Marc Nerlove,Kenneth J. Arrow +1 more
TL;DR: In this paper, the Dorfman-Steiner model is extended to the situation in which present advertising expenditures affect the future demand for the product, and the model is used to predict future demand.
Related Papers (5)
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