Journal ArticleDOI
Coordinating advertising and pricing in a manufacturer-retailer channel
Jinxing Xie,Jerry C. Wei +1 more
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TLDR
This paper addresses channel coordination by seeking optimal cooperative advertising strategies and equilibrium pricing in a two-member distribution channel and identifies the feasible solutions to a bargaining problem where the channel members can determine how to divide the extra profits.About:
This article is published in European Journal of Operational Research.The article was published on 2009-09-01. It has received 288 citations till now. The article focuses on the topics: Channel coordination & Non-cooperative game.read more
Citations
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Journal ArticleDOI
Supply chain coordination under retail competition and advertising dependent demand
TL;DR: In this paper, a two-level supply chain with one manufacturer and two retailers is considered, where the order quantity that retailers are faced with depends on the amount of advertisements and both retailers compete with each other on advertising.
Journal ArticleDOI
Vertical Cooperative Advertising with Substitute Brands
You-hua Chen,Xiao-wei Wen +1 more
TL;DR: Analysis of co-op advertising behavior based on a dual-brand model with a single manufacturer and a single retailer finds total advertising investment and profit are greater under cooperative decision than under Stackelberg decision.
Journal ArticleDOI
Advertising and power structures in competing supply chains
Tao Li,Tao Li,Rong Zhang,Bin Liu +3 more
TL;DR: This study investigates the impact of different price leadership structures on the efficacy of manufacturer advertising, retailer advertising, and cooperative advertising in a dual-exclusive channel system that may differ in market size and suggests the proposed bargaining model is an effective coordination mechanism.
Journal ArticleDOI
A game theoretic approach to coordination of pricing, ordering, and co-op advertising in supply chains with stochastic demand
TL;DR: This paper combines the newsboy problem with the cooperative advertisement problem in the presence of uncertain demand which depends on retail price as well as both local and national advertising expenditures to coordinate pricing, ordering, and advertising decisions in a manufacturer-retailer supply chain.
Journal Article
Coordination of pricing and cooperative advertising for perishable products in a two-echelon supply chain: A bi-level programming approach
TL;DR: In this article, the coordination of pricing and cooperative advertising decisions in one-manufacturer one-retailer decentralized supply chain with different market power for channel members is studied, where the products are both perishable and substitutable.
References
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Book
The Theory of Industrial Organization
TL;DR: The Theory of Industrial Organization as discussed by the authors is the first primary text to treat the new industrial organization at the advanced-undergraduate and graduate level Rigorously analytical and filled with exercises coded to indicate level of difficulty, it provides a unified and modern treatment of the field with accessible models that are simplified to highlight robust economic ideas.
Journal ArticleDOI
The Bargaining Problem
TL;DR: In this paper, a new treatment is presented of a classical economic problem, one which occurs in many forms, as bargaining, bilateral monopoly, etc It may also be regarded as a nonzero-sum two-person game in which a few general assumptions are made concerning the behavior of a single individual and of a group of two individuals in certain economic environments.
Journal ArticleDOI
Other solutions to nash's bargaining problem
Ehud Kalai,Meir Smorodinsky +1 more
TL;DR: In this paper, it is shown that under four axioms that describe the behavior of players, there is a unique solution to the two-player bargaining problem, which is different from those suggested by Nash.
Journal ArticleDOI
Vertical Integration and Antitrust Policy
TL;DR: In this article, the authors show that the United States Supreme Court is mistaken in its implied assumption respecting the influence of integration upon competition and that vertical integration may not, as such, serve to reduce competition and may, if the economy is already ridden by deviations from competition, operate to intensify competition.
Book ChapterDOI
Optimal advertising policy under dynamic conditions
Marc Nerlove,Kenneth J. Arrow +1 more
TL;DR: In this paper, the Dorfman-Steiner model is extended to the situation in which present advertising expenditures affect the future demand for the product, and the model is used to predict future demand.
Related Papers (5)
Co-op advertising and pricing models in manufacturer-retailer supply chains
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