Journal ArticleDOI
Coordinating advertising and pricing in a manufacturer-retailer channel
Jinxing Xie,Jerry C. Wei +1 more
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TLDR
This paper addresses channel coordination by seeking optimal cooperative advertising strategies and equilibrium pricing in a two-member distribution channel and identifies the feasible solutions to a bargaining problem where the channel members can determine how to divide the extra profits.About:
This article is published in European Journal of Operational Research.The article was published on 2009-09-01. It has received 288 citations till now. The article focuses on the topics: Channel coordination & Non-cooperative game.read more
Citations
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Journal ArticleDOI
Volume discounting coordinates a supply chain effectively when demand is sensitive to both price and sales effort
TL;DR: A simple and parsimonious model is used to investigate the performance of volume discounting schemes (hereafter "VD") in a supply chain where the market demand is sensitive to both retail price "p" and sales effort "e" - hereafter called a "(p,e)-channel."
Journal ArticleDOI
Pricing, Carbon Emission Reduction, Low-Carbon Promotion and Returning Decision in a Closed-Loop Supply Chain under Vertical and Horizontal Cooperation
TL;DR: It can be observed from a systematic comparison and numerical analysis that the completely centralized model is best in all optimal decision results among all models.
Journal ArticleDOI
Supply chain coordination with two production modes and random demand depending on advertising expenditure and selling price
TL;DR: This article discusses production and order as well as advertising coordination issues in a single-manufacturer single-buyer supply chain, where the manufacturer sells a newsvendor-type product through the buyer who faces a random demand depending on advertising expenditure and selling price.
Journal ArticleDOI
Effectiveness of retail joint promotions under different channel structures
TL;DR: It is found that for low levels of promotional effectiveness, HJP improves each channel member's profits through demand expansion and higher margins under all channel structures, however, a highly effective HJP can only be initiated by decentralized retailers.
Journal ArticleDOI
Vertical cooperative advertising in a retailer duopoly
Gerhard Aust,Udo Buscher +1 more
TL;DR: It is found that consumers can benefit from retailer-competition, as it reduces retail price and the manufacturer’s participation in retailers’ advertising will be the highest when there is strong competition and no Cooperation.
References
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Book
The Theory of Industrial Organization
TL;DR: The Theory of Industrial Organization as discussed by the authors is the first primary text to treat the new industrial organization at the advanced-undergraduate and graduate level Rigorously analytical and filled with exercises coded to indicate level of difficulty, it provides a unified and modern treatment of the field with accessible models that are simplified to highlight robust economic ideas.
Journal ArticleDOI
The Bargaining Problem
TL;DR: In this paper, a new treatment is presented of a classical economic problem, one which occurs in many forms, as bargaining, bilateral monopoly, etc It may also be regarded as a nonzero-sum two-person game in which a few general assumptions are made concerning the behavior of a single individual and of a group of two individuals in certain economic environments.
Journal ArticleDOI
Other solutions to nash's bargaining problem
Ehud Kalai,Meir Smorodinsky +1 more
TL;DR: In this paper, it is shown that under four axioms that describe the behavior of players, there is a unique solution to the two-player bargaining problem, which is different from those suggested by Nash.
Journal ArticleDOI
Vertical Integration and Antitrust Policy
TL;DR: In this article, the authors show that the United States Supreme Court is mistaken in its implied assumption respecting the influence of integration upon competition and that vertical integration may not, as such, serve to reduce competition and may, if the economy is already ridden by deviations from competition, operate to intensify competition.
Book ChapterDOI
Optimal advertising policy under dynamic conditions
Marc Nerlove,Kenneth J. Arrow +1 more
TL;DR: In this paper, the Dorfman-Steiner model is extended to the situation in which present advertising expenditures affect the future demand for the product, and the model is used to predict future demand.
Related Papers (5)
Co-op advertising and pricing models in manufacturer-retailer supply chains
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Co-op advertising models in manufacturer–retailer supply chains: A game theory approach
Zhimin Huang,Susan X. Li +1 more