Journal ArticleDOI
Coordinating advertising and pricing in a manufacturer-retailer channel
Jinxing Xie,Jerry C. Wei +1 more
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This paper addresses channel coordination by seeking optimal cooperative advertising strategies and equilibrium pricing in a two-member distribution channel and identifies the feasible solutions to a bargaining problem where the channel members can determine how to divide the extra profits.About:
This article is published in European Journal of Operational Research.The article was published on 2009-09-01. It has received 288 citations till now. The article focuses on the topics: Channel coordination & Non-cooperative game.read more
Citations
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A production-inventory model for a two-echelon supply chain when demand is dependent on sales teams׳ initiatives
TL;DR: In this paper, the authors investigated the issue of channel coordination for a two echelon supply chain consisting of one manufacturer and one retailer, and developed a production-inventory model that considered the procurement cost per unit as a function of the production rate.
Journal ArticleDOI
Coordination of cooperative advertising models in a one-manufacturer two-retailer supply chain system
TL;DR: A centralized decision model and a proposed cost-sharing contract are presented, able to achieve perfect coordination of the considered channel, where the utility of risk preference is used to determine the fraction of local advertising costs shared by the manufacturer.
Journal ArticleDOI
Using game theory for analysing pricing models in closed-loop supply chain from short- and long-term perspectives
TL;DR: In this article, the authors studied the short and long-term behavior of agents in implementing the appropriate collecting strategy in a two-echelon closed-loop supply chain (CLSC) management.
Journal ArticleDOI
Strategic transfer pricing in a marketing–operations interface with quality level and advertising dependent goodwill☆
TL;DR: In this article, the authors investigate the effects of negotiated and administered transfer pricing on the profits of each center and the firm based on a differential game involving an operations department and a marketing department within a firm.
Journal ArticleDOI
Cooperative advertising in a supply chain with retail competition
TL;DR: In this article, the effects of cooperative advertising in a channel with competing retailers considering both advertising and pricing as decision variables were evaluated and a game-theoretic model was developed.
References
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Book
The Theory of Industrial Organization
TL;DR: The Theory of Industrial Organization as discussed by the authors is the first primary text to treat the new industrial organization at the advanced-undergraduate and graduate level Rigorously analytical and filled with exercises coded to indicate level of difficulty, it provides a unified and modern treatment of the field with accessible models that are simplified to highlight robust economic ideas.
Journal ArticleDOI
The Bargaining Problem
TL;DR: In this paper, a new treatment is presented of a classical economic problem, one which occurs in many forms, as bargaining, bilateral monopoly, etc It may also be regarded as a nonzero-sum two-person game in which a few general assumptions are made concerning the behavior of a single individual and of a group of two individuals in certain economic environments.
Journal ArticleDOI
Other solutions to nash's bargaining problem
Ehud Kalai,Meir Smorodinsky +1 more
TL;DR: In this paper, it is shown that under four axioms that describe the behavior of players, there is a unique solution to the two-player bargaining problem, which is different from those suggested by Nash.
Journal ArticleDOI
Vertical Integration and Antitrust Policy
TL;DR: In this article, the authors show that the United States Supreme Court is mistaken in its implied assumption respecting the influence of integration upon competition and that vertical integration may not, as such, serve to reduce competition and may, if the economy is already ridden by deviations from competition, operate to intensify competition.
Book ChapterDOI
Optimal advertising policy under dynamic conditions
Marc Nerlove,Kenneth J. Arrow +1 more
TL;DR: In this paper, the Dorfman-Steiner model is extended to the situation in which present advertising expenditures affect the future demand for the product, and the model is used to predict future demand.
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Co-op advertising and pricing models in manufacturer-retailer supply chains
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