Journal ArticleDOI
Coordinating advertising and pricing in a manufacturer-retailer channel
Jinxing Xie,Jerry C. Wei +1 more
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TLDR
This paper addresses channel coordination by seeking optimal cooperative advertising strategies and equilibrium pricing in a two-member distribution channel and identifies the feasible solutions to a bargaining problem where the channel members can determine how to divide the extra profits.About:
This article is published in European Journal of Operational Research.The article was published on 2009-09-01. It has received 288 citations till now. The article focuses on the topics: Channel coordination & Non-cooperative game.read more
Citations
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A supply chain member should set its margin later if another member's cost is highly uncertain
TL;DR: Despite the current power shift from manufacturers to large-scale retailers in various consumer product categories, the result warns a retailer that if it assumes leadership to demand a margin from a manufacturer in an uncertain environment simply because it has power, it may cut its own throat.
Journal ArticleDOI
Information sharing in a green supply chain with promotional effort
Junfei Ding,Wenbin Wang +1 more
TL;DR: The results show that the green degree increases while the promotional effort level decreases when the manufacturer receives the larger demand information from the retailer.
Journal ArticleDOI
Cooperative advertising models under different channel power structure
TL;DR: This paper focuses on cooperative advertising in a supply chain consisting of one manufacturer and one retailer, and derives the equilibrium of five scenarios in two different cases using the Stackelberg game theory.
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A three-level supply chain with warranty services, pricing and marketing decisions: Competition and cooperation analysis
TL;DR: In this paper, the authors presented various three-level service contracts among the following three participants: a manufacturer, an agent and a customer, and the interaction between the aforementioned participants will be modeled using the game theory approach.
Journal ArticleDOI
Informative advertising in a distribution channel
TL;DR: A game-theoretic framework in which a manufacturer and a retailer are defined as leader and follower is developed to model the strategic interactions and the optimal advertising and pricing decisions of channel members, and it is found that channel decentralization may lead to greater advertising content.
References
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Book
The Theory of Industrial Organization
TL;DR: The Theory of Industrial Organization as discussed by the authors is the first primary text to treat the new industrial organization at the advanced-undergraduate and graduate level Rigorously analytical and filled with exercises coded to indicate level of difficulty, it provides a unified and modern treatment of the field with accessible models that are simplified to highlight robust economic ideas.
Journal ArticleDOI
The Bargaining Problem
TL;DR: In this paper, a new treatment is presented of a classical economic problem, one which occurs in many forms, as bargaining, bilateral monopoly, etc It may also be regarded as a nonzero-sum two-person game in which a few general assumptions are made concerning the behavior of a single individual and of a group of two individuals in certain economic environments.
Journal ArticleDOI
Other solutions to nash's bargaining problem
Ehud Kalai,Meir Smorodinsky +1 more
TL;DR: In this paper, it is shown that under four axioms that describe the behavior of players, there is a unique solution to the two-player bargaining problem, which is different from those suggested by Nash.
Journal ArticleDOI
Vertical Integration and Antitrust Policy
TL;DR: In this article, the authors show that the United States Supreme Court is mistaken in its implied assumption respecting the influence of integration upon competition and that vertical integration may not, as such, serve to reduce competition and may, if the economy is already ridden by deviations from competition, operate to intensify competition.
Book ChapterDOI
Optimal advertising policy under dynamic conditions
Marc Nerlove,Kenneth J. Arrow +1 more
TL;DR: In this paper, the Dorfman-Steiner model is extended to the situation in which present advertising expenditures affect the future demand for the product, and the model is used to predict future demand.
Related Papers (5)
Co-op advertising and pricing models in manufacturer-retailer supply chains
Jinxing Xie,Alexandre Neyret +1 more
Co-op advertising models in manufacturer–retailer supply chains: A game theory approach
Zhimin Huang,Susan X. Li +1 more