Journal ArticleDOI
Coordinating advertising and pricing in a manufacturer-retailer channel
Jinxing Xie,Jerry C. Wei +1 more
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TLDR
This paper addresses channel coordination by seeking optimal cooperative advertising strategies and equilibrium pricing in a two-member distribution channel and identifies the feasible solutions to a bargaining problem where the channel members can determine how to divide the extra profits.About:
This article is published in European Journal of Operational Research.The article was published on 2009-09-01. It has received 288 citations till now. The article focuses on the topics: Channel coordination & Non-cooperative game.read more
Citations
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Pricing and ordering decisions of two competing supply chains with different composite policies: a Stackelberg game-theoretic approach
TL;DR: In this paper, the authors consider two competing supply chains where both chains launch the same product under different brands to the market by applying different composite coordinating strategies, such as discount, return, refund, buyback, or other coordinating policies to abate the operation costs of the chains.
Journal ArticleDOI
Pricing and advertisement in a manufacturer–retailer supply chain
TL;DR: A game theoretical approach to study pricing and advertisement decisions in a manufacturer–retailer supply chain when price discounts are offered by both the manufacturer and retailer finds that the retailer is willing to increase local advertising expense if the manufacturer increases local advertising allowance and provides deeper price discount.
Journal ArticleDOI
Coordinating manufacturer's innovation and retailer's promotion and replenishment using a compensation-based wholesale price contract
TL;DR: In this article, the authors investigated the coordination of a manufacturer-retailer chain where the manufacturer innovates in manufacturing process and the retailer applies promotional efforts, and the market demand is assumed to be stochastic dependent on the retailer's promotional and the manufacturer's innovation efforts.
Journal ArticleDOI
The effect of risk sensitivity on a supply chain of mobile applications under a consignment contract with revenue sharing and quality investment
TL;DR: In this article, the authors investigate how risk-sensitive behavior of supply chain members affects chain performance and find that a risk-seeking developer may obtain a higher expected profit than does a risk neutral developer.
Journal ArticleDOI
Backlogging EOQ model for promotional effort and selling price sensitive demand- an intuitionistic fuzzy approach
Sujit Kumar De,Shib Sankar Sana +1 more
TL;DR: An intuitionistic fuzzy economic order quantity (EOQ) inventory model with backlogging is investigated using the score functions for the member and non-membership functions, showing that the score function can maintain the ranking rule also.
References
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Book
The Theory of Industrial Organization
TL;DR: The Theory of Industrial Organization as discussed by the authors is the first primary text to treat the new industrial organization at the advanced-undergraduate and graduate level Rigorously analytical and filled with exercises coded to indicate level of difficulty, it provides a unified and modern treatment of the field with accessible models that are simplified to highlight robust economic ideas.
Journal ArticleDOI
The Bargaining Problem
TL;DR: In this paper, a new treatment is presented of a classical economic problem, one which occurs in many forms, as bargaining, bilateral monopoly, etc It may also be regarded as a nonzero-sum two-person game in which a few general assumptions are made concerning the behavior of a single individual and of a group of two individuals in certain economic environments.
Journal ArticleDOI
Other solutions to nash's bargaining problem
Ehud Kalai,Meir Smorodinsky +1 more
TL;DR: In this paper, it is shown that under four axioms that describe the behavior of players, there is a unique solution to the two-player bargaining problem, which is different from those suggested by Nash.
Journal ArticleDOI
Vertical Integration and Antitrust Policy
TL;DR: In this article, the authors show that the United States Supreme Court is mistaken in its implied assumption respecting the influence of integration upon competition and that vertical integration may not, as such, serve to reduce competition and may, if the economy is already ridden by deviations from competition, operate to intensify competition.
Book ChapterDOI
Optimal advertising policy under dynamic conditions
Marc Nerlove,Kenneth J. Arrow +1 more
TL;DR: In this paper, the Dorfman-Steiner model is extended to the situation in which present advertising expenditures affect the future demand for the product, and the model is used to predict future demand.
Related Papers (5)
Co-op advertising and pricing models in manufacturer-retailer supply chains
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Co-op advertising models in manufacturer–retailer supply chains: A game theory approach
Zhimin Huang,Susan X. Li +1 more