Journal ArticleDOI
Coordinating advertising and pricing in a manufacturer-retailer channel
Jinxing Xie,Jerry C. Wei +1 more
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This paper addresses channel coordination by seeking optimal cooperative advertising strategies and equilibrium pricing in a two-member distribution channel and identifies the feasible solutions to a bargaining problem where the channel members can determine how to divide the extra profits.About:
This article is published in European Journal of Operational Research.The article was published on 2009-09-01. It has received 288 citations till now. The article focuses on the topics: Channel coordination & Non-cooperative game.read more
Citations
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Journal ArticleDOI
Disposable or reusable? Packaging strategy and pricing decision for fresh food considering environmental policies
Min Wang,Lindu Zhao +1 more
Proceedings ArticleDOI
Pricing Strategies in a Dual-Channel Supply Chain with Local Advertising
TL;DR: The results show that local advertising strongly influences pricing strategies and profits of channel members, and numerical analysis reveals that customers' preference to the direct channel has great effects on the local advertising and pricing decisions.
Posted Content
Local advertising externalities and cooperation in one manufacturer-two retailers channel
Dhouha Dridi,Slim Ben Youssef +1 more
TL;DR: In this article, a static model for advertising strategies and pricing decisions in supply chain with one monopolistic manufacturer and two duopolistic retailers is considered, where the authors assume an additive form of the consumer demand which is influenced by retail price and advertising.
Coordinating a decentralized supply chain with a stochastic demand using quantity flexibility contract: a game-theoretic approach
TL;DR: In this paper, a quantity-flexibility (QF) contract is analyzed and the applicability and benefits of the contracts are explored, so to realize the importance of coordination by contracts, two cases have been studied.
Journal ArticleDOI
Supply Chain Models with Considerations of Co-Op Advertising and Capacity Constraints
TL;DR: In this paper, the decision of the member enterprises in the supply chain under the restriction of capacity was studied and it was shown that if the production capacity is smaller, the manufacturer will choose full-load production, while when the capacity is sufficient, the manufacture will share 1/3 of advertising costs.
References
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Book
The Theory of Industrial Organization
TL;DR: The Theory of Industrial Organization as discussed by the authors is the first primary text to treat the new industrial organization at the advanced-undergraduate and graduate level Rigorously analytical and filled with exercises coded to indicate level of difficulty, it provides a unified and modern treatment of the field with accessible models that are simplified to highlight robust economic ideas.
Journal ArticleDOI
The Bargaining Problem
TL;DR: In this paper, a new treatment is presented of a classical economic problem, one which occurs in many forms, as bargaining, bilateral monopoly, etc It may also be regarded as a nonzero-sum two-person game in which a few general assumptions are made concerning the behavior of a single individual and of a group of two individuals in certain economic environments.
Journal ArticleDOI
Other solutions to nash's bargaining problem
Ehud Kalai,Meir Smorodinsky +1 more
TL;DR: In this paper, it is shown that under four axioms that describe the behavior of players, there is a unique solution to the two-player bargaining problem, which is different from those suggested by Nash.
Journal ArticleDOI
Vertical Integration and Antitrust Policy
TL;DR: In this article, the authors show that the United States Supreme Court is mistaken in its implied assumption respecting the influence of integration upon competition and that vertical integration may not, as such, serve to reduce competition and may, if the economy is already ridden by deviations from competition, operate to intensify competition.
Book ChapterDOI
Optimal advertising policy under dynamic conditions
Marc Nerlove,Kenneth J. Arrow +1 more
TL;DR: In this paper, the Dorfman-Steiner model is extended to the situation in which present advertising expenditures affect the future demand for the product, and the model is used to predict future demand.
Related Papers (5)
Co-op advertising and pricing models in manufacturer-retailer supply chains
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Co-op advertising models in manufacturer–retailer supply chains: A game theory approach
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