Journal ArticleDOI
Coordinating advertising and pricing in a manufacturer-retailer channel
Jinxing Xie,Jerry C. Wei +1 more
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This paper addresses channel coordination by seeking optimal cooperative advertising strategies and equilibrium pricing in a two-member distribution channel and identifies the feasible solutions to a bargaining problem where the channel members can determine how to divide the extra profits.About:
This article is published in European Journal of Operational Research.The article was published on 2009-09-01. It has received 288 citations till now. The article focuses on the topics: Channel coordination & Non-cooperative game.read more
Citations
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Journal ArticleDOI
Advertising and Pricing Decisions in a Manufacturer-Retailer Channel with Demand and Cost Disruptions
TL;DR: This paper investigates advertising level, pricing and production quantity decision problems in a supply chain when demand and production cost disruptions occur simultaneously, examining two game-theoretic models: a cooperative game and a non-cooperative Stackelberg-manufacturer game.
Journal ArticleDOI
Coordination Contracts of Dual-Channel Supply Chain Considering Advertising Cooperation
TL;DR: The research results show that the improved advertising costs and revenue sharing contract can perfectly coordinate the dual-channel supply chain system.
Proceedings ArticleDOI
Cooperative advertising and pricing decisions in a manufacturer-retailer supply chain; a game-theoretic approach
Jafar Chaeb,Hossien Iranmanesh +1 more
TL;DR: In this article, the authors investigate the supply chain coordination through cooperative advertising and pricing by proposing a relatively general consumer demand function, based on the underlying balance of power among supply chain members, a leader-follower game structure (i.e., Stackelberg manufacturer game) is discussed.
Journal ArticleDOI
Possibilistic cooperative advertising and pricing games for a two-echelon supply chain
TL;DR: In this article, the coordination of pricing and cooperative advertising policies in a two-echelon supply chain under fuzziness of demand function's parameters and manufacturing costs is addressed, and the equilibrium wholesale and retail prices, national and local advertising expenditures, and participation rate are determined using the concepts of possibilistic game theory.
Journal ArticleDOI
Are purchase-triggered donations advantageous with competition?
Li-Ming Chen,Shu-Jung Sunny Yang +1 more
TL;DR: An analytical model in which a profit-maximizing firm decides on the product price and its donation amount to the society is proposed, which shows that both monopolistic and duopolistic firms prefer not to engage in socially responsible behavior through PTD.
References
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Book
The Theory of Industrial Organization
TL;DR: The Theory of Industrial Organization as discussed by the authors is the first primary text to treat the new industrial organization at the advanced-undergraduate and graduate level Rigorously analytical and filled with exercises coded to indicate level of difficulty, it provides a unified and modern treatment of the field with accessible models that are simplified to highlight robust economic ideas.
Journal ArticleDOI
The Bargaining Problem
TL;DR: In this paper, a new treatment is presented of a classical economic problem, one which occurs in many forms, as bargaining, bilateral monopoly, etc It may also be regarded as a nonzero-sum two-person game in which a few general assumptions are made concerning the behavior of a single individual and of a group of two individuals in certain economic environments.
Journal ArticleDOI
Other solutions to nash's bargaining problem
Ehud Kalai,Meir Smorodinsky +1 more
TL;DR: In this paper, it is shown that under four axioms that describe the behavior of players, there is a unique solution to the two-player bargaining problem, which is different from those suggested by Nash.
Journal ArticleDOI
Vertical Integration and Antitrust Policy
TL;DR: In this article, the authors show that the United States Supreme Court is mistaken in its implied assumption respecting the influence of integration upon competition and that vertical integration may not, as such, serve to reduce competition and may, if the economy is already ridden by deviations from competition, operate to intensify competition.
Book ChapterDOI
Optimal advertising policy under dynamic conditions
Marc Nerlove,Kenneth J. Arrow +1 more
TL;DR: In this paper, the Dorfman-Steiner model is extended to the situation in which present advertising expenditures affect the future demand for the product, and the model is used to predict future demand.
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