Journal ArticleDOI
Coordinating advertising and pricing in a manufacturer-retailer channel
Jinxing Xie,Jerry C. Wei +1 more
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TLDR
This paper addresses channel coordination by seeking optimal cooperative advertising strategies and equilibrium pricing in a two-member distribution channel and identifies the feasible solutions to a bargaining problem where the channel members can determine how to divide the extra profits.About:
This article is published in European Journal of Operational Research.The article was published on 2009-09-01. It has received 288 citations till now. The article focuses on the topics: Channel coordination & Non-cooperative game.read more
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Optimization design and computer simulation of enterprise R&D decision model under resource allocation
Qi Na,Jianyu Zhao +1 more
TL;DR: The simulation results show that the two enterprises will obtain relatively high sales volume and profits in the Stackelberg competition mode, but the absorptive capacity makes the coordination strategy of the R&D stage become unstable.
Book ChapterDOI
Supply Chain Coordination
TL;DR: In this article, a review of the literature on supply chain coordination for store brands can be found in the following three categories: theoretical analysis based on game theory; coordination mechanisms, and competition and cooperation between retailer and manufacturer.
EOQ Model for Small Scale Retailers with Local Advertisements
W. Ritha,Nivetha Martin +1 more
TL;DR: In this paper, the authors developed an inventory model for determining the effect of progress of technology on the society with orientation to economic order quantity, where the cost of advertising and the social effects of advertising are included.
Journal ArticleDOI
Why We Choose Cooperative Advertising? An Analysis of Channel Competition
TL;DR: In this paper , the authors developed a channel competition model to investigate the efficiency when manufacturers or retailers shoulder the responsibility of advertising and found that if manufacturers sponsor advertising, they are likely to engage in fierce advertising competition, yet if it is the retailers who decide the advertising volume, they have not any motivation to advertise at all.
Journal ArticleDOI
The impact of the distance-dependent promotional effect on the promotion cost sharing decision
TL;DR: A continuous approximation approach to modelling the sum of the customer demand in the whole market area served by the retailer is proposed, finding that the supplier's promotion cost sharing rate increases as the market size increases or the influence of distance on the promotional effect decreases.
References
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Book
The Theory of Industrial Organization
TL;DR: The Theory of Industrial Organization as discussed by the authors is the first primary text to treat the new industrial organization at the advanced-undergraduate and graduate level Rigorously analytical and filled with exercises coded to indicate level of difficulty, it provides a unified and modern treatment of the field with accessible models that are simplified to highlight robust economic ideas.
Journal ArticleDOI
The Bargaining Problem
TL;DR: In this paper, a new treatment is presented of a classical economic problem, one which occurs in many forms, as bargaining, bilateral monopoly, etc It may also be regarded as a nonzero-sum two-person game in which a few general assumptions are made concerning the behavior of a single individual and of a group of two individuals in certain economic environments.
Journal ArticleDOI
Other solutions to nash's bargaining problem
Ehud Kalai,Meir Smorodinsky +1 more
TL;DR: In this paper, it is shown that under four axioms that describe the behavior of players, there is a unique solution to the two-player bargaining problem, which is different from those suggested by Nash.
Journal ArticleDOI
Vertical Integration and Antitrust Policy
TL;DR: In this article, the authors show that the United States Supreme Court is mistaken in its implied assumption respecting the influence of integration upon competition and that vertical integration may not, as such, serve to reduce competition and may, if the economy is already ridden by deviations from competition, operate to intensify competition.
Book ChapterDOI
Optimal advertising policy under dynamic conditions
Marc Nerlove,Kenneth J. Arrow +1 more
TL;DR: In this paper, the Dorfman-Steiner model is extended to the situation in which present advertising expenditures affect the future demand for the product, and the model is used to predict future demand.
Related Papers (5)
Co-op advertising and pricing models in manufacturer-retailer supply chains
Jinxing Xie,Alexandre Neyret +1 more
Co-op advertising models in manufacturer–retailer supply chains: A game theory approach
Zhimin Huang,Susan X. Li +1 more