Journal ArticleDOI
Coordinating advertising and pricing in a manufacturer-retailer channel
Jinxing Xie,Jerry C. Wei +1 more
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TLDR
This paper addresses channel coordination by seeking optimal cooperative advertising strategies and equilibrium pricing in a two-member distribution channel and identifies the feasible solutions to a bargaining problem where the channel members can determine how to divide the extra profits.About:
This article is published in European Journal of Operational Research.The article was published on 2009-09-01. It has received 288 citations till now. The article focuses on the topics: Channel coordination & Non-cooperative game.read more
Citations
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A Model for Cooperative Advertising and Pricing Decisions in Manufacturer-Retailer Supply Chain with Discount: A Game Theory Approach
TL;DR: In this article, a two-level supply chain consisting of a manufacturer and a retailer is coordinated using cooperative advertisement along with pricing decisions such as the manufacturer offers a price discount to the retailer and the demand is affected by pricing and advertisement.
Journal ArticleDOI
Benefits of bilateral participation in cooperative advertising
TL;DR: This article proposes a bilateral participation co-op advertisement system for a one-manufacturer, multiretailer distribution channel, where the manufacturer’s national advertising expense is shared by the retailers, and shows that the bilateral participation system is capable of coordinating the distribution channel under a very general channel structure and sales response function that can lead to a Pareto improvement over any unilateral participation system.
Journal ArticleDOI
An imperfect EPQ model for deteriorating items with promotional effort dependent demand
TL;DR: A multi-item economic production quantity (EPQ) model for deteriorating seasonal products is developed with stock and promotional effort dependent demand in an imperfect production process.
Journal ArticleDOI
Analysis of online dual-channel supply chain based on service level of logistics and national advertising
TL;DR: In this article, the authors considered an online dual-channel supply chain consisting of one manufacturer and one e-retailer, in which customers can purchase products from either the e-Retailer channel or the manufacturer's website channel.
Journal ArticleDOI
Cooperative advertising in a closed-loop supply chain to encourage customers to return their used products
TL;DR: In this article, two non-cooperatives and one cooperative game are established in order to investigate the effectiveness of cooperative advertising in a closed-loop supply chain with one manufacturer and one retailer.
References
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Book
The Theory of Industrial Organization
TL;DR: The Theory of Industrial Organization as discussed by the authors is the first primary text to treat the new industrial organization at the advanced-undergraduate and graduate level Rigorously analytical and filled with exercises coded to indicate level of difficulty, it provides a unified and modern treatment of the field with accessible models that are simplified to highlight robust economic ideas.
Journal ArticleDOI
The Bargaining Problem
TL;DR: In this paper, a new treatment is presented of a classical economic problem, one which occurs in many forms, as bargaining, bilateral monopoly, etc It may also be regarded as a nonzero-sum two-person game in which a few general assumptions are made concerning the behavior of a single individual and of a group of two individuals in certain economic environments.
Journal ArticleDOI
Other solutions to nash's bargaining problem
Ehud Kalai,Meir Smorodinsky +1 more
TL;DR: In this paper, it is shown that under four axioms that describe the behavior of players, there is a unique solution to the two-player bargaining problem, which is different from those suggested by Nash.
Journal ArticleDOI
Vertical Integration and Antitrust Policy
TL;DR: In this article, the authors show that the United States Supreme Court is mistaken in its implied assumption respecting the influence of integration upon competition and that vertical integration may not, as such, serve to reduce competition and may, if the economy is already ridden by deviations from competition, operate to intensify competition.
Book ChapterDOI
Optimal advertising policy under dynamic conditions
Marc Nerlove,Kenneth J. Arrow +1 more
TL;DR: In this paper, the Dorfman-Steiner model is extended to the situation in which present advertising expenditures affect the future demand for the product, and the model is used to predict future demand.
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Co-op advertising and pricing models in manufacturer-retailer supply chains
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