Journal ArticleDOI
Coordinating advertising and pricing in a manufacturer-retailer channel
Jinxing Xie,Jerry C. Wei +1 more
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TLDR
This paper addresses channel coordination by seeking optimal cooperative advertising strategies and equilibrium pricing in a two-member distribution channel and identifies the feasible solutions to a bargaining problem where the channel members can determine how to divide the extra profits.About:
This article is published in European Journal of Operational Research.The article was published on 2009-09-01. It has received 288 citations till now. The article focuses on the topics: Channel coordination & Non-cooperative game.read more
Citations
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Research on Inventory Sharing and Pricing Strategy of Multi- channel Retailer with Channel Preference in Internet Environment
TL;DR: In this paper, the authors proposed a shared inventory and a dynamical pricing strategy for the dual channel supply chain and analyzed the influence of the related parameters on the profit of the retailers.
Journal ArticleDOI
Protection in DRM and pricing strategies in a two-echelon digital product supply chain
TL;DR: In this paper, the authors analyse the pricing strategies and the level of digital rights management (DRM) protection in a two-echelon digital product supply chain that consists of one manufacturer and one DRM provider.
Journal ArticleDOI
Optimal advertising model in a dynamic marketing with competing brands
Ming Yang Zhou,Jie Lin +1 more
TL;DR: One distinctive feature of this paper is that each brand's goodwill evolves according to a modified Nerlove-Arrow dynamics, in such a way that the advertising effort of one brand hurts the competitor's goodwill stock.
Journal ArticleDOI
Cooperative advertising with two local advertising options in a retailer duopoly
Saeed Alaei,Neda Manavizadeh +1 more
TL;DR: In this paper, the authors considered the issue of cooperative advertising with local advertising options in a channel with three players, including a manufacturer and two retailers, and analyzed the problem as a three-stage game, using backward induction.
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The effect of supply disruption in a two-layer supply chain with one retailer and two suppliers with promotional effort under random demand
TL;DR: In this paper , a closed-loop supply chain consisting of one retailer and two suppliers is considered, where the main supplier's yield is subject to disruption and the demand considered here is stochastic.
References
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Book
The Theory of Industrial Organization
TL;DR: The Theory of Industrial Organization as discussed by the authors is the first primary text to treat the new industrial organization at the advanced-undergraduate and graduate level Rigorously analytical and filled with exercises coded to indicate level of difficulty, it provides a unified and modern treatment of the field with accessible models that are simplified to highlight robust economic ideas.
Journal ArticleDOI
The Bargaining Problem
TL;DR: In this paper, a new treatment is presented of a classical economic problem, one which occurs in many forms, as bargaining, bilateral monopoly, etc It may also be regarded as a nonzero-sum two-person game in which a few general assumptions are made concerning the behavior of a single individual and of a group of two individuals in certain economic environments.
Journal ArticleDOI
Other solutions to nash's bargaining problem
Ehud Kalai,Meir Smorodinsky +1 more
TL;DR: In this paper, it is shown that under four axioms that describe the behavior of players, there is a unique solution to the two-player bargaining problem, which is different from those suggested by Nash.
Journal ArticleDOI
Vertical Integration and Antitrust Policy
TL;DR: In this article, the authors show that the United States Supreme Court is mistaken in its implied assumption respecting the influence of integration upon competition and that vertical integration may not, as such, serve to reduce competition and may, if the economy is already ridden by deviations from competition, operate to intensify competition.
Book ChapterDOI
Optimal advertising policy under dynamic conditions
Marc Nerlove,Kenneth J. Arrow +1 more
TL;DR: In this paper, the Dorfman-Steiner model is extended to the situation in which present advertising expenditures affect the future demand for the product, and the model is used to predict future demand.
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Co-op advertising and pricing models in manufacturer-retailer supply chains
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