Journal ArticleDOI
Coordinating advertising and pricing in a manufacturer-retailer channel
Jinxing Xie,Jerry C. Wei +1 more
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TLDR
This paper addresses channel coordination by seeking optimal cooperative advertising strategies and equilibrium pricing in a two-member distribution channel and identifies the feasible solutions to a bargaining problem where the channel members can determine how to divide the extra profits.About:
This article is published in European Journal of Operational Research.The article was published on 2009-09-01. It has received 288 citations till now. The article focuses on the topics: Channel coordination & Non-cooperative game.read more
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Journal ArticleDOI
Cooperative Advertising in Dual-Channel Supply Chain Under Asymmetric Demand Information
Jianghua Wu,Yan Zong,Xin Liu +2 more
TL;DR: In this paper , the influence of information sharing on the optimal advertising expenditure, pricing mechanism, and performance of the manufacturer and retailer was investigated in a dual-channel supply chain consisting of a manufacturer and a retailer, where the manufacturer sells products through a traditional retail channel and a direct online channel.
Posted Content
Local advertising externalities and cooperation in one manufacturer-two retailers channel with exogenous marginal profits
Dhouha Dridi,Slim Ben Youssef +1 more
TL;DR: In this article, the optimal decisions on advertising (local, national and cooperative advertising) in a centralized and a decentralized supply chain were examined using Stackelberg- Cournot game, Collusion game and Cooperative games, and the impact of the existing of competition at retail level, the retailer coalition and the cooperation between all supply chain members' on the channel members' optimal decisions, on the sales volume and on the profits.
Journal ArticleDOI
Consumers' free riding: Pricing and retailer service decisions in a closed-loop supply chain
Book ChapterDOI
Optimal Manufacturing, Ordering, Pricing and Advertising Decisions in a Two-Echelon Supply Chain System
Junping Wang,Shengdong Wang +1 more
TL;DR: In this paper, the authors extended the existing models to the case where the random demand depending on advertising expenditure and selling price follows the additive form, and explored the effect of different forms of demand function (i.e., multiplicative form and additive form) on the decisions of the supply chain members.
Journal ArticleDOI
Co‐op advertising in randomly fluctuating markets
TL;DR: In this paper , the authors consider a dynamic Stackelberg game between a manufacturer and a retailer facing a randomly changing market environment (boom-bust cycle) modeled as a Markov process over time.
References
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Book
The Theory of Industrial Organization
TL;DR: The Theory of Industrial Organization as discussed by the authors is the first primary text to treat the new industrial organization at the advanced-undergraduate and graduate level Rigorously analytical and filled with exercises coded to indicate level of difficulty, it provides a unified and modern treatment of the field with accessible models that are simplified to highlight robust economic ideas.
Journal ArticleDOI
The Bargaining Problem
TL;DR: In this paper, a new treatment is presented of a classical economic problem, one which occurs in many forms, as bargaining, bilateral monopoly, etc It may also be regarded as a nonzero-sum two-person game in which a few general assumptions are made concerning the behavior of a single individual and of a group of two individuals in certain economic environments.
Journal ArticleDOI
Other solutions to nash's bargaining problem
Ehud Kalai,Meir Smorodinsky +1 more
TL;DR: In this paper, it is shown that under four axioms that describe the behavior of players, there is a unique solution to the two-player bargaining problem, which is different from those suggested by Nash.
Journal ArticleDOI
Vertical Integration and Antitrust Policy
TL;DR: In this article, the authors show that the United States Supreme Court is mistaken in its implied assumption respecting the influence of integration upon competition and that vertical integration may not, as such, serve to reduce competition and may, if the economy is already ridden by deviations from competition, operate to intensify competition.
Book ChapterDOI
Optimal advertising policy under dynamic conditions
Marc Nerlove,Kenneth J. Arrow +1 more
TL;DR: In this paper, the Dorfman-Steiner model is extended to the situation in which present advertising expenditures affect the future demand for the product, and the model is used to predict future demand.
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