Journal ArticleDOI
Coordinating advertising and pricing in a manufacturer-retailer channel
Jinxing Xie,Jerry C. Wei +1 more
Reads0
Chats0
TLDR
This paper addresses channel coordination by seeking optimal cooperative advertising strategies and equilibrium pricing in a two-member distribution channel and identifies the feasible solutions to a bargaining problem where the channel members can determine how to divide the extra profits.About:
This article is published in European Journal of Operational Research.The article was published on 2009-09-01. It has received 288 citations till now. The article focuses on the topics: Channel coordination & Non-cooperative game.read more
Citations
More filters
Journal ArticleDOI
Decision SupportVertical cooperative advertising and pricing decisions in a manufacturer–retailer supply chain: A game-theoretic approach
Gerhard Aust,Udo Buscher +1 more
TL;DR: In this article, the authors considered the advertising and pricing decisions in a manufacturer-retailer supply chain contemporaneously by means of game theory and showed that the highest total profit is gained when both players cooperate.
Journal ArticleDOI
Cooperation contract in tourism supply chains: the optimal pricing strategy of hotels for cooperative third party strategic websites
TL;DR: In this paper, the optimal pricing strategy for tourism hotels when they operate their online distribution channel by cooperating with a third party website was found, and the first best solution was given when all the participants were integrated as a single system, and then the second best one under the decentralized scenario through a noncooperative game model composed by a Stackelberg game between the hotels and the website and a Nash game among the hotels.
Journal ArticleDOI
Pricing and production decisions in a dual-channel supply chain when production costs are disrupted
TL;DR: In this article, the authors studied a dual-channel supply chain where production costs are disrupted and derived the optimal prices and production quantity under production cost disruptions, where the original production plan which is designed based on the initially estimated production cost needs to be revised.
Journal ArticleDOI
Multi-item EOQ inventory model in a two-layer supply chain while demand varies with promotional effort
TL;DR: In this article, an economic order quantity inventory model of multi-items in a two-layer supply chain where demand is sensitive to promotional effort is proposed, where the supplier offers a delay period to the retailer for paying the outstanding amount of the purchasing cost for the finished products.
Journal ArticleDOI
Two-way product recovery in a closed-loop supply chain with variable markup under price and quality dependent demand
T. Maiti,Bibhas C. Giri +1 more
TL;DR: In this paper, a two-way product recovery in a closed-loop supply chain with one manufacturer and one retailer for trading a single product is considered, where the market demand of the product is linearly dependent on selling price and product quality.
References
More filters
Book
The Theory of Industrial Organization
TL;DR: The Theory of Industrial Organization as discussed by the authors is the first primary text to treat the new industrial organization at the advanced-undergraduate and graduate level Rigorously analytical and filled with exercises coded to indicate level of difficulty, it provides a unified and modern treatment of the field with accessible models that are simplified to highlight robust economic ideas.
Journal ArticleDOI
The Bargaining Problem
TL;DR: In this paper, a new treatment is presented of a classical economic problem, one which occurs in many forms, as bargaining, bilateral monopoly, etc It may also be regarded as a nonzero-sum two-person game in which a few general assumptions are made concerning the behavior of a single individual and of a group of two individuals in certain economic environments.
Journal ArticleDOI
Other solutions to nash's bargaining problem
Ehud Kalai,Meir Smorodinsky +1 more
TL;DR: In this paper, it is shown that under four axioms that describe the behavior of players, there is a unique solution to the two-player bargaining problem, which is different from those suggested by Nash.
Journal ArticleDOI
Vertical Integration and Antitrust Policy
TL;DR: In this article, the authors show that the United States Supreme Court is mistaken in its implied assumption respecting the influence of integration upon competition and that vertical integration may not, as such, serve to reduce competition and may, if the economy is already ridden by deviations from competition, operate to intensify competition.
Book ChapterDOI
Optimal advertising policy under dynamic conditions
Marc Nerlove,Kenneth J. Arrow +1 more
TL;DR: In this paper, the Dorfman-Steiner model is extended to the situation in which present advertising expenditures affect the future demand for the product, and the model is used to predict future demand.
Related Papers (5)
Co-op advertising and pricing models in manufacturer-retailer supply chains
Jinxing Xie,Alexandre Neyret +1 more
Co-op advertising models in manufacturer–retailer supply chains: A game theory approach
Zhimin Huang,Susan X. Li +1 more