Journal ArticleDOI
Coordinating advertising and pricing in a manufacturer-retailer channel
Jinxing Xie,Jerry C. Wei +1 more
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TLDR
This paper addresses channel coordination by seeking optimal cooperative advertising strategies and equilibrium pricing in a two-member distribution channel and identifies the feasible solutions to a bargaining problem where the channel members can determine how to divide the extra profits.About:
This article is published in European Journal of Operational Research.The article was published on 2009-09-01. It has received 288 citations till now. The article focuses on the topics: Channel coordination & Non-cooperative game.read more
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Book ChapterDOI
Vertical cooperative advertising and pricing decisions in a manufacturer–retailer supply chain: A game-theoretic approach
Gerhard Aust,Udo Buscher +1 more
TL;DR: The main findings are that the highest total profit is gained when both players cooperate, which puts also the customers in a better position, as it produces the lowest retail price as well as the highest advertising expenditures compared to the other configurations.
Journal ArticleDOI
Cooperative advertising in a distribution channel with fairness concerns
TL;DR: This paper considers a distribution channel consisting of a single manufacturer and a single retailer, and investigates the effect of the retailer’s fairness concerns, finding situations where co-op advertising brings detrimental effects to the retailer if the retailer has fairness concerns.
Journal ArticleDOI
When should a manufacturer set its direct price and wholesale price in dual-channel supply chains?
Kenji Matsui,Kenji Matsui +1 more
TL;DR: The findings suggest that the manufacturer should post the direct price before or upon, but not after, setting the wholesale price for the retailer, which constitutes the subgame perfect Nash equilibrium of the noncooperative game between channel members.
Journal ArticleDOI
Coordination via cost and revenue sharing in manufacturer–retailer channels
TL;DR: It is shown that channel coordination requires cost and revenue sharing via a revenue sharing rate and marketing effort participation rates on both manufacturer and retailer level, and there exists a continuum of efficient contracts.
Book ChapterDOI
Cooperative Advertising Models in Supply Chain Management: A Review
Gerhard Aust,Udo Buscher +1 more
TL;DR: In this article, the authors reviewed articles on cooperative advertising, a topic which has gained substantial interest in recent years and identified 58 scientific papers considering mathematical modeling of vertical cooperative advertising and analyzed with regard to their general model setting.
References
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Book
The Theory of Industrial Organization
TL;DR: The Theory of Industrial Organization as discussed by the authors is the first primary text to treat the new industrial organization at the advanced-undergraduate and graduate level Rigorously analytical and filled with exercises coded to indicate level of difficulty, it provides a unified and modern treatment of the field with accessible models that are simplified to highlight robust economic ideas.
Journal ArticleDOI
The Bargaining Problem
TL;DR: In this paper, a new treatment is presented of a classical economic problem, one which occurs in many forms, as bargaining, bilateral monopoly, etc It may also be regarded as a nonzero-sum two-person game in which a few general assumptions are made concerning the behavior of a single individual and of a group of two individuals in certain economic environments.
Journal ArticleDOI
Other solutions to nash's bargaining problem
Ehud Kalai,Meir Smorodinsky +1 more
TL;DR: In this paper, it is shown that under four axioms that describe the behavior of players, there is a unique solution to the two-player bargaining problem, which is different from those suggested by Nash.
Journal ArticleDOI
Vertical Integration and Antitrust Policy
TL;DR: In this article, the authors show that the United States Supreme Court is mistaken in its implied assumption respecting the influence of integration upon competition and that vertical integration may not, as such, serve to reduce competition and may, if the economy is already ridden by deviations from competition, operate to intensify competition.
Book ChapterDOI
Optimal advertising policy under dynamic conditions
Marc Nerlove,Kenneth J. Arrow +1 more
TL;DR: In this paper, the Dorfman-Steiner model is extended to the situation in which present advertising expenditures affect the future demand for the product, and the model is used to predict future demand.
Related Papers (5)
Co-op advertising and pricing models in manufacturer-retailer supply chains
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Co-op advertising models in manufacturer–retailer supply chains: A game theory approach
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