Journal ArticleDOI
Coordinating advertising and pricing in a manufacturer-retailer channel
Jinxing Xie,Jerry C. Wei +1 more
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TLDR
This paper addresses channel coordination by seeking optimal cooperative advertising strategies and equilibrium pricing in a two-member distribution channel and identifies the feasible solutions to a bargaining problem where the channel members can determine how to divide the extra profits.About:
This article is published in European Journal of Operational Research.The article was published on 2009-09-01. It has received 288 citations till now. The article focuses on the topics: Channel coordination & Non-cooperative game.read more
Citations
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Journal ArticleDOI
Bundling strategies for complementary products in a horizontal supply chain
TL;DR: This study derives the necessary conditions for the most effective bundling strategy that maximizes firm’s profits, and these conclusions can provide a decision reference to the bundling decisions of firms.
Journal ArticleDOI
Impact of pricing structure on supply chain coordination with cooperative advertising
TL;DR: A game-theoretic model in a two-echelon supply chain composed of one manufacturer and two retailers to study the effect of pricing structure and cooperative-advertising decisions on the supply chain coordination performance is developed.
Journal ArticleDOI
Pricing and advertising decisions in a dominant-retailer supply chain: A multi-follower bi-level programming approach
TL;DR: This paper investigates coordination of pricing and cooperative advertising in a two-stage supply chain consisting of one dominant-retailer and multiple competitive manufactures which produce several perishable and substitutable products and proves that the model is NP-hard.
Journal ArticleDOI
Incentive mechanism based on cooperative advertising for cost information sharing in a supply chain with competing retailers
TL;DR: In this article, the authors proposed a new incentive for information sharing in a decentralized channel consisting of a single manufacturer and two competing retailers, where the manufacturer provides a common product to the retailers at the same wholesale price.
Journal ArticleDOI
The contingent effect of product relatedness on B2B firms pricing strategy. Evidence from India
Georgios Batsakis,Georgios Batsakis,Vasilis Theoharakis,Goudarz Azar,Satwinder Singh,Rahul Singh +5 more
TL;DR: In this paper, the contingent effect of product-related diversification on B2B firms' pricing strategy was empirically examined and the results provided support for all the aforementioned hypotheses.
References
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Book
The Theory of Industrial Organization
TL;DR: The Theory of Industrial Organization as discussed by the authors is the first primary text to treat the new industrial organization at the advanced-undergraduate and graduate level Rigorously analytical and filled with exercises coded to indicate level of difficulty, it provides a unified and modern treatment of the field with accessible models that are simplified to highlight robust economic ideas.
Journal ArticleDOI
The Bargaining Problem
TL;DR: In this paper, a new treatment is presented of a classical economic problem, one which occurs in many forms, as bargaining, bilateral monopoly, etc It may also be regarded as a nonzero-sum two-person game in which a few general assumptions are made concerning the behavior of a single individual and of a group of two individuals in certain economic environments.
Journal ArticleDOI
Other solutions to nash's bargaining problem
Ehud Kalai,Meir Smorodinsky +1 more
TL;DR: In this paper, it is shown that under four axioms that describe the behavior of players, there is a unique solution to the two-player bargaining problem, which is different from those suggested by Nash.
Journal ArticleDOI
Vertical Integration and Antitrust Policy
TL;DR: In this article, the authors show that the United States Supreme Court is mistaken in its implied assumption respecting the influence of integration upon competition and that vertical integration may not, as such, serve to reduce competition and may, if the economy is already ridden by deviations from competition, operate to intensify competition.
Book ChapterDOI
Optimal advertising policy under dynamic conditions
Marc Nerlove,Kenneth J. Arrow +1 more
TL;DR: In this paper, the Dorfman-Steiner model is extended to the situation in which present advertising expenditures affect the future demand for the product, and the model is used to predict future demand.
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