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How to Write Up and Report PLS Analyses

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TLDR
A discussion of key differences and rationale that researchers can use to support their use of PLS is provided, followed by two examples from the discipline of Information Systems.
Abstract
The objective of this paper is to provide a basic framework for researchers interested in reporting the results of their PLS analyses. Since the dominant paradigm in reporting Structural Equation Modeling results is covariance based, this paper begins by providing a discussion of key differences and rationale that researchers can use to support their use of PLS. This is followed by two examples from the discipline of Information Systems. The first consists of constructs with reflective indicators (mode A). This is followed up with a model that includes a construct with formative indicators (mode B).

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The Influence Factors Towards Mobile Advertising Message Content on Consumer Purchase Intention

TL;DR: In this article, the authors study consumer attitude towards mobile advertising in Malaysia, and whether this attitude results in the intention to purchase the products or services advertised, and find that consumers are more likely to accept mobile advertising than traditional advertising.
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Exploring family business brands: Understanding predictors and effects

TL;DR: The authors explored the extent to which family ownership and firm age affect the communication of the family business brand in corporate websites and analyzed the effects of communicating family business brands on firm revenue, and how website quality moderates this relationship.
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Competitors' envy, gamers' pride: An exploration of gamers'divergent behavior

TL;DR: In this article, the authors investigated the unethical behavioral intention of online gamers and found that attitude, subjective norms, perceived behavioral control, hedonic motivation, and benign envy influenced cheating intention.
References
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Book

Statistical Power Analysis for the Behavioral Sciences

TL;DR: The concepts of power analysis are discussed in this paper, where Chi-square Tests for Goodness of Fit and Contingency Tables, t-Test for Means, and Sign Test are used.
Journal ArticleDOI

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
Journal ArticleDOI

Cross-Validatory Choice and Assessment of Statistical Predictions

TL;DR: In this article, a generalized form of the cross-validation criterion is applied to the choice and assessment of prediction using the data-analytic concept of a prescription, and examples used to illustrate the application are drawn from the problem areas of univariate estimation, linear regression and analysis of variance.
Journal ArticleDOI

A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study

TL;DR: A new latent variable modeling approach is provided that can give more accurate estimates of interaction effects by accounting for the measurement error that attenuates the estimated relationships.
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