University of Portsmouth

About: University of Portsmouth is a education organization based out in Portsmouth, Portsmouth, United Kingdom. It is known for research contribution in the topics: Population & Galaxy. The organization has 5452 authors who have published 14256 publications receiving 424346 citations. The organization is also known as: Portsmouth and Gosport School of Science and Art & Portsmouth and Gosport School of Science and the Arts.

Relationship marketing in consumer markets

Abstract: The ideas of relationship marketing have so far mainly been applied to industrial and services marketing, but may also have some relevance for consumer marketing. This paper suggests that marketing relationships will be easier to form in some types of consumer market than others, and that this inherent “relationship‐friendliness” will depend upon certain characteristics of both the market segment and the product field in question. A simple typology of consumer markets is proposed as a basis for further research in this field: it is suggested that suppliers can take action, including offering incentives, to increase the natural relationship potential of a particular product market, but that care should be taken to distinguish between actions that aim to develop marketing relationships and actions that are more appropriately interpreted and evaluated as sales promotions.

The Rising Tide of Antimicrobial Resistance in Aquaculture: Sources, Sinks and Solutions.

Abstract: As the human population increases there is an increasing reliance on aquaculture to supply a safe, reliable, and economic supply of food Although food production is essential for a healthy population, an increasing threat to global human health is antimicrobial resistance Extensive antibiotic resistant strains are now being detected; the spread of these strains could greatly reduce medical treatment options available and increase deaths from previously curable infections Antibiotic resistance is widespread due in part to clinical overuse and misuse; however, the natural processes of horizontal gene transfer and mutation events that allow genetic exchange within microbial populations have been ongoing since ancient times By their nature, aquaculture systems contain high numbers of diverse bacteria, which exist in combination with the current and past use of antibiotics, probiotics, prebiotics, and other treatment regimens—singularly or in combination These systems have been designated as “genetic hotspots” for gene transfer As our reliance on aquaculture grows, it is essential that we identify the sources and sinks of antimicrobial resistance, and monitor and analyse the transfer of antimicrobial resistance between the microbial community, the environment, and the farmed product, in order to better understand the implications to human and environmental health

Detecting Deceit via Analysis of Verbal and Nonverbal Behavior

Abstract: We examined the hypotheses that (1) a systematic analysis of nonverbal behavior could be useful in the detection of deceit and (2) that lie detection would be most accurate if both verbal and nonverbal indicators of deception are taken into account. Seventy-three nursing students participated in a study about "telling lies" and either told the truth or lied about a film they had just seen. The interviews were videotaped and audiotaped, and the nonverbal behavior (NVB) and speech content of the liars and truth tellers were analyzed, the latter with the Criteria-Based Content Analysis technique (CBCA) and the Reality Monitoring technique (RM). Results revealed several nonverbal and verbal indicators of deception. On the basis of nonverbal behavior alone, 78% of the lies and truths could be correctly classi- fied. An even higher percentage could be correctly classified when all three detec- tion techniques (i.e., NVB, CBCA, RM) were taken into account.

Increasing Cognitive Load to Facilitate Lie Detection: The Benefit of Recalling an Event in Reverse Order

Abstract: In two experiments, we tested the hypotheses that (a) the difference between liars and truth tellers will be greater when interviewees report their stories in reverse order than in chronological order, and (b) instructing interviewees to recall their stories in reverse order will facilitate detecting deception. In Experiment 1, 80 mock suspects told the truth or lied about a staged event and did or did not report their stories in reverse order. The reverse order interviews contained many more cues to deceit than the control interviews. In Experiment 2, 55 police officers watched a selection of the videotaped interviews of Experiment 1 and made veracity judgements. Requesting suspects to convey their stories in reverse order improved police observers’ ability to detect deception and did not result in a response bias.