Co-creation experiences: The next practice in value creation
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TLDR
The meaning of value and the process of value creation are rapidly shifting from a product-and firm-centric view to personalized consumer experiences as discussed by the authors, and consumers are increasingly co-creating value with the firm.About:
This article is published in Journal of Interactive Marketing.The article was published on 2004-06-01 and is currently open access. It has received 5141 citations till now. The article focuses on the topics: Business value & Consumer-to-business.read more
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A New Strategy for Customer Engagement: How Do French Firms Use Social CRM?
TL;DR: In this paper, a double analysis was conducted: a qualitative research on CAC 40 French firms and a quantitative survey on customer's perception of social customer relationship management (SCRM).
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Social capital in QQ China: Impacts on virtual engagement of information seeking, interaction sharing, knowledge creating, and purchasing intention
TL;DR: Zhang et al. as mentioned in this paper investigated the impacts of social capital identification on the virtual engagement dimensions (i.e., information seeking, interaction sharing and knowledge creating, and purchasing intention).
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The role of customer participation for enhancing repurchase intention
TL;DR: In this article, the authors examined the impact of customer participation in the service delivery process by designing and testing an empirical model with the customers' point of view in mind and found that customer participation produces positive effects on customer satisfaction and affective commitment through the customer relational value.
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Business Modeling to Implement an eHealth Portal for Infection Control: A Reflection on Co-Creation With Stakeholders
TL;DR: A step-by-step guide for business modeling with stakeholder involvement enables eHealth researchers to apply a systematic and multidisciplinary, co-creative approach for implementing eHealth.
Journal ArticleDOI
Effective Disclosure in the Fast-Fashion Industry: from Sustainability Reporting to Action
TL;DR: In this paper, the authors proposed an action-oriented disclosure tool to help solve the sustainability challenges of complex fast fashion supply chains (SCs) in a search for effective disclosure, which focusses on actions towards sustainability instead of the measurements and indicators of its impacts.
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