Co-creation experiences: The next practice in value creation
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TLDR
The meaning of value and the process of value creation are rapidly shifting from a product-and firm-centric view to personalized consumer experiences as discussed by the authors, and consumers are increasingly co-creating value with the firm.About:
This article is published in Journal of Interactive Marketing.The article was published on 2004-06-01 and is currently open access. It has received 5141 citations till now. The article focuses on the topics: Business value & Consumer-to-business.read more
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Consumer-Brand Relationships under the Marketing 3.0 Paradigm: A Literature Review.
TL;DR: A review of two key concepts implied in consumer-brand relationships: brand love and customer engagement.
Journal ArticleDOI
The role of social media in the co-creation of value in relationship marketing: a multi-domain study
TL;DR: In this article, the role of social media in building relationships is discussed, which is an established channel by which organizations can create and seek to co-create value with consumers and other stakeholders.
Journal ArticleDOI
Atypical Shifts Post-failure: Influence of Co-creation on Attribution and Future Motivation to Co-create
TL;DR: In this paper, the authors investigate how the effect of failure of co-created products or services influences internal attribution and external attribution, including customers' expectancies of success and future motivation to co-create and contribute to recovery from failure.
Journal ArticleDOI
Factors influencing the popularity of customer-generated content in a company-hosted online co-creation community: A social capital perspective
TL;DR: A key result of this study is that social networks ties among consumers enable the norm of reciprocity and shared language, which, in turn, influence the popularity of customer-generated content.
Experiences, co-creation and technology: A conceptual approach to enhance tourism experiences
TL;DR: In this article, the authors discuss the importance of co-creation and technology in the creation of enhanced experiences and higher value for the tourist, by conceptualizing a four-quadrant tourism experience value matrix.
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