Co-creation experiences: The next practice in value creation
Reads0
Chats0
TLDR
The meaning of value and the process of value creation are rapidly shifting from a product-and firm-centric view to personalized consumer experiences as discussed by the authors, and consumers are increasingly co-creating value with the firm.About:
This article is published in Journal of Interactive Marketing.The article was published on 2004-06-01 and is currently open access. It has received 5141 citations till now. The article focuses on the topics: Business value & Consumer-to-business.read more
Citations
More filters
Journal ArticleDOI
Mood regulation, customer participation, and customer value creation in hospitality services
TL;DR: In this paper, the authors developed a model that relates mood-regulatory processes to customer participation and customer value creation, and tested it with a sample of 419 hotel customers, using partial least squares estimation.
Journal ArticleDOI
Critical factors for transforming creativity into sustainability
TL;DR: In this article, the authors explored the gap between creativity and sustainability through an analysis of six case studies of commercial organizations presenting both successful and unsuccessful implementation of sustainable products/services, across types of firms and industries.
Journal ArticleDOI
Contextualizing Value Propositions: Examining how Consumers Experience Value Propositions in Their Practices:
TL;DR: In this article, the authors propose a de-contextualization of the concept of service-dominant logic, drawing on service dominant logic, practice theory, and practice theory theory.
Journal ArticleDOI
Towards an understanding of a child’s cruise experience
TL;DR: In this paper, a deeper understanding of children's cruise experience in the follow-up study is presented. But the current studies on cruise tourism lack an exploration of children’s cruise experience.
Journal ArticleDOI
Role of tourist destination development in building its brand image: A conceptual model
TL;DR: In this article, the authors develop a conceptual model which identifies various constructs, processes and linkages involved in the relationship between destination development and its brand image, and propose that the brand image has three components corresponding to the three stages of consumption/travel, namely, pre-travel, during travel, and post-travel.
References
More filters
Posted Content
Competitive Strategy: Techniques for Analyzing Industries and Competitors
TL;DR: Porter as mentioned in this paper presents a comprehensive structural framework and analytical techniques to help a firm to analyze its industry and evolution, understand its competitors and its own position, and translate this understanding into a competitive strategy to allow the firm to compete more effectively to strengthen its market position.
Journal Article
Marketing for management.
TL;DR: The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales, which identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies.
Book
The experience economy : work is theatre & every business a stage
B. Joseph Pine,James H. Gilmore +1 more
TL;DR: Pine and Gilmore as discussed by the authors argue that the future economic growth lies in the value of experiences and transformations, and that good and services are no longer enough to transform what they produce.
Book
The Future of Competition: Co-Creating Unique Value With Customers
TL;DR: The Convergence of Company and Consumer 1. Co-creation 2. Preconditions for co-creation 3. Experience Innovation 4. Personalized Experiences 5. Experience Network The Market as a Forum for Experiences Part Two: Co-Creating the Future 7. The Competitive Space 8. Manager as Consumer 10. Rapid Knowledge Creation 11. Strategy as Discovery 12. Building New Capabilities The Emerging Reality of Governance as discussed by the authors
Book
The Free Press
TL;DR: The Free Press as discussed by the authors is a rationally argued essay explaining the origins of those influences and factors that make the press less than what it should be honest: fair, and independent.