Co-creation experiences: The next practice in value creation
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TLDR
The meaning of value and the process of value creation are rapidly shifting from a product-and firm-centric view to personalized consumer experiences as discussed by the authors, and consumers are increasingly co-creating value with the firm.About:
This article is published in Journal of Interactive Marketing.The article was published on 2004-06-01 and is currently open access. It has received 5141 citations till now. The article focuses on the topics: Business value & Consumer-to-business.read more
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The impacts of technological environments and co-creation experiences on customer participation
TL;DR: A model to theorize how site characteristics improve customers' co-creation experiences and subsequently affect their intention to participate in co- creation in the future indicates that future participation intention is determined by customer learning value, social integrative value, and hedonic value experiences.
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Exploring Social Media Engagement Behaviors in the Context of Luxury Brands
TL;DR: In this paper, a content analysis of in-person interviews with luxury shoppers in Paris identified 11 discrete social media engagement behaviors (CEBs) and found that consumer engagement behaviors have dif...
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Value co-creation practices in business-to-business platform ecosystems
TL;DR: A multiple case study in the context of emerging Internet of things (IoT) platforms highlights that B2B platforms follow three standardized value co-creation practices, showing how platforms leverage different boundary resources in a process of standardization to develop a scalable infrastructure.
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Understanding the use of Virtual Reality in Marketing: a text mining-based review
TL;DR: A text-mining approach using a Bayesian statistical topic model called latent Dirichlet allocation is employed to conduct a comprehensive analysis of 150 articles from 115 journals, revealing seven relevant topics.
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Engaging customers in value co-creation or co-destruction online
TL;DR: In this article, the authors identify 350 critical incidents in which customers expressed online customer engagement-induced value co-creation or co-destruction experiences, and investigate the contributing factors.
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