Co-creation experiences: The next practice in value creation
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TLDR
The meaning of value and the process of value creation are rapidly shifting from a product-and firm-centric view to personalized consumer experiences as discussed by the authors, and consumers are increasingly co-creating value with the firm.About:
This article is published in Journal of Interactive Marketing.The article was published on 2004-06-01 and is currently open access. It has received 5141 citations till now. The article focuses on the topics: Business value & Consumer-to-business.read more
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Business models and their relationship with marketing: A systematic literature review
Philip H Coombes,John Nicholson +1 more
TL;DR: The authors identify the degree to which the marketing discipline has hitherto engaged with business model literature and the degree that the discipline has influenced that literature, and conclude with a case for the empirical development of the business model concept with industrial marketing scholarship.
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Value co-creation: Concept and contexts of application and study☆
TL;DR: Out of the diverse approaches and fields that study co-creation, its logic as a driver of business innovation, the development of new products and services, the experience of consumers of brands and in co-created processes are particularly prominent alongside co- creation as the foundation stone for market relationships.
Journal ArticleDOI
Creating superior customer value for B2B firms through supplier firm capabilities
Aron O'Cass,Liem Viet Ngo +1 more
TL;DR: The results of a survey of 155 large B2B firms show product innovation capability and marketing capability partially mediates the relationship between a firms' market orientation and its ability to create value as discussed by the authors.
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The value co-creation process as a determinant of customer satisfaction
TL;DR: In this paper, the authors investigated the relationship between value co-creation behavior and customer satisfaction with the service experience and found that there is a direct relationship between the consumer's role as a co-creator and the satisfaction of the service.
Journal ArticleDOI
Managing the co-created brand: Value and cultural complementarity in online and offline multi‐stakeholder ecosystems
TL;DR: In this paper, the authors consider the impact of the complex ecosystems that lie behind both the brand and its stakeholders in order to create synergistic outcomes, and they find that successful co-creation outcomes are dependent on value and cultural complementarities, but that these outcomes can be jeopardized when there are not also complementary cultures in the process of direct firm-stakeholder interaction.
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