Co-creation experiences: The next practice in value creation
Reads0
Chats0
TLDR
The meaning of value and the process of value creation are rapidly shifting from a product-and firm-centric view to personalized consumer experiences as discussed by the authors, and consumers are increasingly co-creating value with the firm.About:
This article is published in Journal of Interactive Marketing.The article was published on 2004-06-01 and is currently open access. It has received 5141 citations till now. The article focuses on the topics: Business value & Consumer-to-business.read more
Citations
More filters
Journal ArticleDOI
The impact of value co-creation on hotel brand equity and customer satisfaction
TL;DR: In this paper, the authors show that the level of customer participation depends to a large extent on their perception of how the hotel favours the process of value co-creation (CcV).
Journal ArticleDOI
Does Service-Dominant Design Result in a Better Service System?
TL;DR: In this article, the authors compared a service system design informed by service-dominant logic (SDL) with one informed by goods-dominance logic (GDL), and found that the SDL informed service system will evoke a better overall customer experience than a GDL informed service.
Journal ArticleDOI
Contextual variety, Internet-of-Things and the choice of tailoring over platform: Mass customisation strategy in supply chain management $
TL;DR: In this paper, the authors consider the implications for supply chain management from the development of the Internet of Things (IoT) or Internet Connected Objects (ICO) and develop a simple analytical framework that illustrates the underlying mechanisms of a product supplier/producer's choice between (i) producing multiple product varieties as a way of meeting consumer demand (a tailoring strategy), and (ii) offering a flexible and standardised platform which enables consumers' needs to be met by incorporating personal ICO data into various customisable applications (a platform strategy).
Journal ArticleDOI
The Defining Characteristics of Urban Living Labs
Kris Steen,Ellen van Bueren +1 more
TL;DR: In this paper, an operationalized definition of urban living labs has been developed, which has been used to assess 90 sustainable urban innovation projects in the city of Amsterdam, and the assessment shows that the majority of the projects that are labelled as living labs do not include one or more of the defining elements of a living lab.
Journal ArticleDOI
Social media as tool for facilitating knowledge creation and innovation in small and medium enterprises
TL;DR: In this paper, the effects of social media usage on four knowledge creation processes, namely socialisation, externalisation, combination and internalization, and innovation in small and medium enterprises (SMEs), were studied.
References
More filters
Posted Content
Competitive Strategy: Techniques for Analyzing Industries and Competitors
TL;DR: Porter as mentioned in this paper presents a comprehensive structural framework and analytical techniques to help a firm to analyze its industry and evolution, understand its competitors and its own position, and translate this understanding into a competitive strategy to allow the firm to compete more effectively to strengthen its market position.
Journal Article
Marketing for management.
TL;DR: The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales, which identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies.
Book
The experience economy : work is theatre & every business a stage
B. Joseph Pine,James H. Gilmore +1 more
TL;DR: Pine and Gilmore as discussed by the authors argue that the future economic growth lies in the value of experiences and transformations, and that good and services are no longer enough to transform what they produce.
Book
The Future of Competition: Co-Creating Unique Value With Customers
TL;DR: The Convergence of Company and Consumer 1. Co-creation 2. Preconditions for co-creation 3. Experience Innovation 4. Personalized Experiences 5. Experience Network The Market as a Forum for Experiences Part Two: Co-Creating the Future 7. The Competitive Space 8. Manager as Consumer 10. Rapid Knowledge Creation 11. Strategy as Discovery 12. Building New Capabilities The Emerging Reality of Governance as discussed by the authors
Book
The Free Press
TL;DR: The Free Press as discussed by the authors is a rationally argued essay explaining the origins of those influences and factors that make the press less than what it should be honest: fair, and independent.