Co-creation experiences: The next practice in value creation
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TLDR
The meaning of value and the process of value creation are rapidly shifting from a product-and firm-centric view to personalized consumer experiences as discussed by the authors, and consumers are increasingly co-creating value with the firm.About:
This article is published in Journal of Interactive Marketing.The article was published on 2004-06-01 and is currently open access. It has received 5141 citations till now. The article focuses on the topics: Business value & Consumer-to-business.read more
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Book ChapterDOI
High Tech for High Touch Experiences: A Case Study From the Hospitality Industry
TL;DR: This exploratory study suggests high-tech as a critical factor in the co-creation and facilitation of high-touch experiences in the tourism and hospitality industry.
Posted Content
Online Privacy in Social Media: A Conceptual Exploration of Empowerment and Vulnerability
TL;DR: This paper takes a closer look at how people's disempowerment and vulnerability is being reconfigured within the changing media landscape of mass self-communication and social media and takes a critical view on how vulnerability takes shape in online consumer privacy.
Journal ArticleDOI
'If I give you my emotion, what do I get?' Conceptualizing and measuring the co-created emotional value of the brand
TL;DR: In this paper, the co-created emotional value of the brand, operationalised through the Emotional Co-Creation Score (ECCS), is calculated by a netnographic sentiment analysis of 7605 brand-users' interactions retrieved from 18 Twitter brand profiles.
Journal ArticleDOI
Co-creating tourism experiences through a traveler's journey: a perspective article.
TL;DR: In this paper, the authors summarize research on value co-creation and tourism experience management from the past decades and propose several future research priorities related to the topic, including big data and real-time co-creating.
Journal ArticleDOI
“From souvenirs to 3D printed souvenirs”. Exploring the capabilities of additive manufacturing technologies in (re)-framing tourist souvenirs
TL;DR: This article examined visitor preferences and managers views on 3D printed souvenirs that were mass-produced but individualised within a heritage retail environment, where the visitors were able to interact with the digital making process.
References
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Competitive Strategy: Techniques for Analyzing Industries and Competitors
TL;DR: Porter as mentioned in this paper presents a comprehensive structural framework and analytical techniques to help a firm to analyze its industry and evolution, understand its competitors and its own position, and translate this understanding into a competitive strategy to allow the firm to compete more effectively to strengthen its market position.
Journal Article
Marketing for management.
TL;DR: The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales, which identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies.
Book
The experience economy : work is theatre & every business a stage
B. Joseph Pine,James H. Gilmore +1 more
TL;DR: Pine and Gilmore as discussed by the authors argue that the future economic growth lies in the value of experiences and transformations, and that good and services are no longer enough to transform what they produce.
Book
The Future of Competition: Co-Creating Unique Value With Customers
TL;DR: The Convergence of Company and Consumer 1. Co-creation 2. Preconditions for co-creation 3. Experience Innovation 4. Personalized Experiences 5. Experience Network The Market as a Forum for Experiences Part Two: Co-Creating the Future 7. The Competitive Space 8. Manager as Consumer 10. Rapid Knowledge Creation 11. Strategy as Discovery 12. Building New Capabilities The Emerging Reality of Governance as discussed by the authors
Book
The Free Press
TL;DR: The Free Press as discussed by the authors is a rationally argued essay explaining the origins of those influences and factors that make the press less than what it should be honest: fair, and independent.