Co-creation experiences: The next practice in value creation
Reads0
Chats0
TLDR
The meaning of value and the process of value creation are rapidly shifting from a product-and firm-centric view to personalized consumer experiences as discussed by the authors, and consumers are increasingly co-creating value with the firm.About:
This article is published in Journal of Interactive Marketing.The article was published on 2004-06-01 and is currently open access. It has received 5141 citations till now. The article focuses on the topics: Business value & Consumer-to-business.read more
Citations
More filters
Journal ArticleDOI
Identifying competitive customer value propositions in retailing
TL;DR: In this article, a framework for identifying competitive customer value propositions (CVPs) where four hierarchical key dimensions of customer value (economic, functional, emotional, and symbolic) are first identified and then a CVP is developed on the basis of these value dimensions.
Journal ArticleDOI
The dark side of customer co-creation: exploring the consequences of failed co-created services
TL;DR: In this article, the authors examine the implications of customer co-creation in service failure episodes and suggest that in such cases customer satisfaction is best restored by offering co-created service recovery.
Journal ArticleDOI
Creating value offerings via operant resource-based capabilities
Liem Viet Ngo,Aron O'Cass +1 more
TL;DR: The authors empirically examines the role of operant resource-based capabilities as antecedents to a firm's value offering and finds that firms seeking to create a superior value offering for customers should invest in and nurture operant resources-based capability.
Journal ArticleDOI
Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions
TL;DR: In this paper, the authors present a study with the purpose of testing a recently published brand experience scale in a service brand context, which reveals significant influences of dimensions of brand experience on brand personality, brand satisfaction and brand loyalty.
Journal ArticleDOI
Ridesourcing, the sharing economy, and the future of cities
TL;DR: In this paper, the authors present a systematic review of the existing literature concerning the impact of ridesourcing on the efficiency, equity, and sustainability of urban development, and highlight the danger of conceptual confusion and the methodological issues in existing literature.
References
More filters
Posted Content
Competitive Strategy: Techniques for Analyzing Industries and Competitors
TL;DR: Porter as mentioned in this paper presents a comprehensive structural framework and analytical techniques to help a firm to analyze its industry and evolution, understand its competitors and its own position, and translate this understanding into a competitive strategy to allow the firm to compete more effectively to strengthen its market position.
Journal Article
Marketing for management.
TL;DR: The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales, which identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies.
Book
The experience economy : work is theatre & every business a stage
B. Joseph Pine,James H. Gilmore +1 more
TL;DR: Pine and Gilmore as discussed by the authors argue that the future economic growth lies in the value of experiences and transformations, and that good and services are no longer enough to transform what they produce.
Book
The Future of Competition: Co-Creating Unique Value With Customers
TL;DR: The Convergence of Company and Consumer 1. Co-creation 2. Preconditions for co-creation 3. Experience Innovation 4. Personalized Experiences 5. Experience Network The Market as a Forum for Experiences Part Two: Co-Creating the Future 7. The Competitive Space 8. Manager as Consumer 10. Rapid Knowledge Creation 11. Strategy as Discovery 12. Building New Capabilities The Emerging Reality of Governance as discussed by the authors
Book
The Free Press
TL;DR: The Free Press as discussed by the authors is a rationally argued essay explaining the origins of those influences and factors that make the press less than what it should be honest: fair, and independent.