Green Marketing: A Study of Consumers' Attitude towards Environment Friendly Products
Jacob Cherian,Jolly Jacob +1 more
TLDR
In this article, the authors introduce the concept of green marketing and look into the various ways in which the different consumer attributes are related to the green marketing, a conceptual framework is presented and the information is analyzed on the basis of the framework.Abstract:
Increasing awareness on the various environmental problems has led a shift in the way consumers go about their life. There has been a change in consumer attitudes towards a green lifestyle. People are actively trying to reduce their impact on the environment. However, this is not widespread and is still evolving. Organizations and business however have seen this change in consumer attitudes and are trying to gain an edge in the competitive market by exploiting the potential in the green market industry. The current study introduces the concept of green marketing and looks into the various ways in which the different consumer attributes are related to the concept of green marketing. A conceptual framework is presented and the information is analyzed on the basis of the framework.read more
Citations
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Journal ArticleDOI
Factors influencing generation Y green behaviour on green products in Nigeria: An application of theory of planned behaviour
TL;DR: In this paper , the authors examined the behaviour of a sample of 300 generation Y green consumers within the age of 18-32 who live in the urban living area in the Federal Capital Territory (FCT)-Abuja, Nigeria.
Book ChapterDOI
Effect of Consumer Green Behavior Perspective on Green Unwavering Across Various Retail Configurations
Subhankar Das,Anand Nayyar +1 more
TL;DR: In this article, the effect of consumer green behavior perspective on Green Unwavering across various retail configurations and configurations was investigated in four retail designs: nourishment, do-it-yourself without anyone's help (DIY), electronic and family unit apparatuses, and form and footwear.
Journal ArticleDOI
Green human resource management and environmental performance: The role of green innovation and environmental strategy in a developing country
TL;DR: In this paper , the mediating effect of green innovation and pro-environmental behaviour alongside the moderating role of environmental strategy in the proposed model was tested. But, the results of the study were limited to the manufacturing industry of Pakistan.
Journal ArticleDOI
An integrated structural model of gastronomy tourists' behaviour.
TL;DR: In this article, a cross-sectional survey was conducted in Melaka and Penang, Malaysia, targeting international tourists and the authors provided an integrated model for predicting tourist behaviour using tourists' gastronomy affection.
Journal ArticleDOI
An integrated fuzzy MCDM approach to improve sustainable consumption and production trends in supply chain
TL;DR: In this paper, a fuzzy analytical network process is used to classify the key barriers into organization, supply chain, regulation, and customer dimensions, which are designed to be internal dimensions and the other two are external dimensions.
References
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Book
Understanding Attitudes and Predicting Social Behavior
Icek Ajzen,Martin Fishbein +1 more
TL;DR: In this paper, the author explains "theory and reasoned action" model and then applies the model to various cases in attitude courses, such as self-defense and self-care.
Book
Research Methods for Business Students
TL;DR: How to use this book Guided tour Preface Contributors The nature of business and management research and structure of this book and the research topic are explained.
Journal ArticleDOI
Attitude-behavior relations: A theoretical analysis and review of empirical research.
Icek Ajzen,Martin Fishbein +1 more
TL;DR: In this article, a review of available empirical research supports the contention that strong attitude-behavior relations can be obtained only under high correspondence between at least the target and action elements of the attitudinal and behavioral entities.