Green Marketing: A Study of Consumers' Attitude towards Environment Friendly Products
Jacob Cherian,Jolly Jacob +1 more
TLDR
In this article, the authors introduce the concept of green marketing and look into the various ways in which the different consumer attributes are related to the green marketing, a conceptual framework is presented and the information is analyzed on the basis of the framework.Abstract:
Increasing awareness on the various environmental problems has led a shift in the way consumers go about their life. There has been a change in consumer attitudes towards a green lifestyle. People are actively trying to reduce their impact on the environment. However, this is not widespread and is still evolving. Organizations and business however have seen this change in consumer attitudes and are trying to gain an edge in the competitive market by exploiting the potential in the green market industry. The current study introduces the concept of green marketing and looks into the various ways in which the different consumer attributes are related to the concept of green marketing. A conceptual framework is presented and the information is analyzed on the basis of the framework.read more
Citations
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Journal ArticleDOI
How Can Hotel Employees Produce Workplace Environmentally Friendly Behavior? The Role of Leader, Corporate and Coworkers.
TL;DR: Wang et al. as discussed by the authors used social identity theory to test employees' green role identity as a mediator and their perceived corporate environmental responsibility and perceived coworkers' work group green advocacy as moderators in the relationship between perceived environmentally-specific servant leadership and workplace environmentally friendly behavior.
Journal ArticleDOI
Analyzing the profile and purchase intentions of green consumers in poland
TL;DR: In this article, the authors divide the market into specific consumer groups according to the environmental variables that have been viewed as important in the consumption process of the eco-friendly products; it is done so as to determine whether the significant differences between segments exist in terms of demographic variables and to discover a profile of green consumers in Poland.
Journal ArticleDOI
The Extent Green Marketing Has Been Embraced in the Construction Industry - Employee Perspective in Zimbabwe
George Hove,Thomas Rathaha +1 more
TL;DR: In this article, the authors examined the awareness of employees about green marketing, the initiatives taken by contractors and the challenges encountered in implementing the concept in the construction industry in Zimbabwe, concluding that green marketing has been embraced in the Zimbabwean construction industry and there are green marketing initiatives undertaken by the construction companies in that country.
Journal ArticleDOI
Managing human resource through green policy: ways out and its implication
TL;DR: In this article, the authors highlight the green policy and its practices for managing the human resource in the organizations and also seek to ways out some techniques to make green HR policy useful for the organizational practices.
Book ChapterDOI
Green Marketing Strategy: A Pedagogical View
TL;DR: In this article, a review of the literature to understand the origin and evolution of green marketing and green marketing strategy with all its major fundamental dimensions is presented, which summarizes the key success factors behind green marketing, its impact on the organizational performance as well as recommendations for successful implementations.
References
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Book
Understanding Attitudes and Predicting Social Behavior
Icek Ajzen,Martin Fishbein +1 more
TL;DR: In this paper, the author explains "theory and reasoned action" model and then applies the model to various cases in attitude courses, such as self-defense and self-care.
Book
Research Methods for Business Students
TL;DR: How to use this book Guided tour Preface Contributors The nature of business and management research and structure of this book and the research topic are explained.
Journal ArticleDOI
Attitude-behavior relations: A theoretical analysis and review of empirical research.
Icek Ajzen,Martin Fishbein +1 more
TL;DR: In this article, a review of available empirical research supports the contention that strong attitude-behavior relations can be obtained only under high correspondence between at least the target and action elements of the attitudinal and behavioral entities.