Green Marketing: A Study of Consumers' Attitude towards Environment Friendly Products
Jacob Cherian,Jolly Jacob +1 more
TLDR
In this article, the authors introduce the concept of green marketing and look into the various ways in which the different consumer attributes are related to the green marketing, a conceptual framework is presented and the information is analyzed on the basis of the framework.Abstract:
Increasing awareness on the various environmental problems has led a shift in the way consumers go about their life. There has been a change in consumer attitudes towards a green lifestyle. People are actively trying to reduce their impact on the environment. However, this is not widespread and is still evolving. Organizations and business however have seen this change in consumer attitudes and are trying to gain an edge in the competitive market by exploiting the potential in the green market industry. The current study introduces the concept of green marketing and looks into the various ways in which the different consumer attributes are related to the concept of green marketing. A conceptual framework is presented and the information is analyzed on the basis of the framework.read more
Citations
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Green product supply chain contracts considering environmental responsibilities
Zhaofu Hong,Xiaolong Guo +1 more
TL;DR: In this paper, several cooperation contracts within a green product supply chain and investigate their environmental performance are investigated. But, the authors do not consider the impact of the cooperation on the overall supply chain performance.
Journal ArticleDOI
Promoting employee's proenvironmental behavior through green human resource management practices
TL;DR: In this article, the authors examined the effects of green HRM practices (green recruitment and selection, green training and development, green performance management and appraisal, green reward and compensation, and green empowerment) on employee's proenvironmental behavior.
Journal ArticleDOI
Examining green consumerism motivational drivers: does premium price and demographics matter to green purchasing?
Brahim Chekima,Syed Azizi Wafa Syed Khalid Wafa,Oswald Aisat Igau,Sohaib Chekima,Stephen Laison Sondoh +4 more
TL;DR: In this paper, a survey was conducted to determine the motivational factors that influence green purchasing intention and simultaneously assess the moderator roles of the premium price and demographic characteristics, given that consumers' degree of greenness varies.
Journal ArticleDOI
Motivations for promoting the consumption of green products in an emerging country: exploring attitudes of Brazilian consumers
Ágata Maitê Ritter,Miriam Borchardt,Guilherme Luís Roehe Vaccaro,Giancarlo Medeiros Pereira,Francieli Aparecida de Almeida +4 more
TL;DR: In this article, a survey targeting individuals who have consumed green products was performed in the largest city in Southern Brazil, and a causal structural equation model was created to evaluate the drivers that promote green consumption.
Journal ArticleDOI
Consumers’ Perspective on Circular Economy Strategy for Reducing Food Waste
TL;DR: In this paper, a structured questionnaire was submitted to a representative sample of Italian households to assess the willingness of consumers to be actively involved in closed loops aiming at reducing food waste, where consumers are involved by returning their organic food waste to retailers in exchange for discounts on the purchase of animal products.
References
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