Green Marketing: A Study of Consumers' Attitude towards Environment Friendly Products
Jacob Cherian,Jolly Jacob +1 more
TLDR
In this article, the authors introduce the concept of green marketing and look into the various ways in which the different consumer attributes are related to the green marketing, a conceptual framework is presented and the information is analyzed on the basis of the framework.Abstract:
Increasing awareness on the various environmental problems has led a shift in the way consumers go about their life. There has been a change in consumer attitudes towards a green lifestyle. People are actively trying to reduce their impact on the environment. However, this is not widespread and is still evolving. Organizations and business however have seen this change in consumer attitudes and are trying to gain an edge in the competitive market by exploiting the potential in the green market industry. The current study introduces the concept of green marketing and looks into the various ways in which the different consumer attributes are related to the concept of green marketing. A conceptual framework is presented and the information is analyzed on the basis of the framework.read more
Citations
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Effect of eco-label recognition on corporate association and purchasing intention in fashion business
Sangmoo Shin,Min Jung Kim +1 more
TL;DR: In this article, the authors investigate the effect of consumers' eco-label recognition on their corporate association and intentions to purchase eco-friendly fashion products, and find that there was a significant effect of ecolabel recognition and corporate association on consumers' purchasing intentions.
Journal Article
Impact of Green Marketing Strategies followed by Detergent Manufacturers on Consumers
TL;DR: In this paper, a study was conducted in five metro cities, Kolkata, Bangalore, Chennai, Hyderabad, and Mumbai with a sample size of 370, where the authors found that green marketing claims made by the detergent companies is one of the important factors that motivates the consumers to buy a particular brand.
Journal ArticleDOI
Consumer lifestyles and ecological behavior: A study of car buyers in India
Posted ContentDOI
Evaluation of environmental knowledge and sustainable behaviour of forest dwellers with reference to forest resource management in the Kashmir Himalayas
TL;DR: In this paper , the authors aim to ascertain the levels of environmental knowledge among forest dwellers in the Kashmir Himalayas as it exerts a strong influence on people's attitude and sustainable behaviour towards sustainable forest resource management.
References
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Book
Understanding Attitudes and Predicting Social Behavior
Icek Ajzen,Martin Fishbein +1 more
TL;DR: In this paper, the author explains "theory and reasoned action" model and then applies the model to various cases in attitude courses, such as self-defense and self-care.
Book
Research Methods for Business Students
TL;DR: How to use this book Guided tour Preface Contributors The nature of business and management research and structure of this book and the research topic are explained.
Journal ArticleDOI
Attitude-behavior relations: A theoretical analysis and review of empirical research.
Icek Ajzen,Martin Fishbein +1 more
TL;DR: In this article, a review of available empirical research supports the contention that strong attitude-behavior relations can be obtained only under high correspondence between at least the target and action elements of the attitudinal and behavioral entities.