Green Marketing: A Study of Consumers' Attitude towards Environment Friendly Products
Jacob Cherian,Jolly Jacob +1 more
TLDR
In this article, the authors introduce the concept of green marketing and look into the various ways in which the different consumer attributes are related to the green marketing, a conceptual framework is presented and the information is analyzed on the basis of the framework.Abstract:
Increasing awareness on the various environmental problems has led a shift in the way consumers go about their life. There has been a change in consumer attitudes towards a green lifestyle. People are actively trying to reduce their impact on the environment. However, this is not widespread and is still evolving. Organizations and business however have seen this change in consumer attitudes and are trying to gain an edge in the competitive market by exploiting the potential in the green market industry. The current study introduces the concept of green marketing and looks into the various ways in which the different consumer attributes are related to the concept of green marketing. A conceptual framework is presented and the information is analyzed on the basis of the framework.read more
Citations
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Consumer Attitude and Perception towards Green Products
SuboohYusuf,Zeenat Fatima +1 more
TL;DR: In this paper, the authors explored the concept of green marketing, or green products in relation to consumer behavior and found that green consumers can be defined as one who is mindful of environment related issues and obligations, and is supportive of environmental causes to the extent of switching allegiance from one product or supplier to another even if it entails higher cost.
Journal ArticleDOI
An Improved Framework for Predicting Socially Responsible Consumption Behavior: The Development of a Processual Approach
TL;DR: In this article, a framework of socially responsible consumption behavior (SRCB) based on the Model of Goal-Directed Behavior (MGB) is proposed to measure the attitude-behavior and intention-behavior gaps.
Journal ArticleDOI
Will a sustainable lifestyle fit as a part of special education
TL;DR: In this paper, the authors studied how the themes of sustainable lifestyle added in teaching influence students' attitudes toward sustainable development and lifestyle and found that the most functional teaching methods were interactional and communal activities.
Journal ArticleDOI
Environmental Corporate Social Responsibility (ECSR) As a Predictor of Consumer’s Green Behavior
TL;DR: In this paper, personal norm acts as mediator between activators of norm activation model and pro-social behavior, and explores the mediating effect of personal norm between the ECSR initiatives with consumer's green behavior.
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Antecedents and Mediating Role of Green Buying Behavior
TL;DR: In this article, the mediating role of green buying behavior has been studied and a new model that has five direct and three mediating relationships has been developed, which has used a snowball sampling technique for collecting the data.
References
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Book
Understanding Attitudes and Predicting Social Behavior
Icek Ajzen,Martin Fishbein +1 more
TL;DR: In this paper, the author explains "theory and reasoned action" model and then applies the model to various cases in attitude courses, such as self-defense and self-care.
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Research Methods for Business Students
TL;DR: How to use this book Guided tour Preface Contributors The nature of business and management research and structure of this book and the research topic are explained.
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Attitude-behavior relations: A theoretical analysis and review of empirical research.
Icek Ajzen,Martin Fishbein +1 more
TL;DR: In this article, a review of available empirical research supports the contention that strong attitude-behavior relations can be obtained only under high correspondence between at least the target and action elements of the attitudinal and behavioral entities.